Safina Sarwar

Software Engineering graduate with a passion for App Store Optimization (ASO). Skilled in keyword research, metadata optimization, competitor analysis, and app performance analysis. Eager to apply data-driven strategies to improve app visibility and organic growth.

Senior content writer - Digination

(2024-01 - 2025-12)

• Written 100+ articles on diverse topics, including technology, entertainment, and lifestyle.
• Experienced in researching complex subjects and creating engaging, well-structured, and SEO-friendly content.

App Store Optimization - Kode Cave

(2026-01 - 2026-12)

• Worked on the App Store Optimization (ASO) of an Islamic mobile app for 6 months, focusing on keyword research, metadata optimization, and competitor analysis.
• Improved app visibility through ASO strategies and monitored performance using industry-standard tools.

Bachelor of Arts - Punjab University (2020-01 - 2022-12)

BS Software Engineering - Software Engineering - University of okara (2022-01 - 2026-12)