Muhammad Raza Khan
Ecommerce & SEO Team Lead
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About
Trilingual [English, Urdu and Punjabi] professional Software Engineering graduate seeking to get a career oriented job in a professional environment that offers utilization of skills and provide learning opportunities with technical and optimizing expertise. Team player who is flexible, reliable and adaptable.
Experience
Ecommerce & SEO Team Lead - Hustle N Holla - Lahore
(2024-01)
Website: https://hustlenholla.com.pk/ (Ecommerce Website)
- Manage Comprehensive Daily E-Commerce Platform operation and Customer Experience Optimization
- Executed Complete Product Management listings, titles, descriptions. Pricing Strategies, Images Optimization, Size Charts and Inventory Control
- Organize Products into strategic Collections and categories for enhanced user navigation
- Designed and Maintained website elements including category pages and promotional banners
- Conduct Systematic Weekly Website Audits to identify and resolve technical issues
- Ensure Mobile First Design and responsive functionality across all devices
- Collaborated on product content development, visual merchandizing and technical specifications
- Analyze Website Performance Metrics using shopify analytics and google analytics
- Generated Detail Reports on Sale Trends, customer behavior patterns and marketing insights
- All On Page, Technical and OFF Page SEO (Hustle N Holla Pak, UK and UAE Website)
- Communicate with developers regarding coding related issues
- Make sure that all product content and website elements are consistent and displayed correctly throughout all pages
- Google Data Studio / Google Analytic and Search Console Reports
- Responsible for optimizations to navigation, collections, search, and homepage
- Lead Content Writers team provide articles title with reference article and Complete Keywords list
- Assist content, design, and e-commerce departments in planning and producing content and visual materials
- Create copy briefs for Copywriters when needed
- Collect product information from the manufacturing and merchandising department to ensure product description is accurate
- Write sales reports
- Collaborate with the e-commerce technical support to resolve errors when necessary
- Proficient in Shopify - creating listings, collections, tags, sliders, sales, and discount codes
- General website maintenance, including visual merchandising on the site, identifying no-stocks, and refreshing category pages
- Upload new products to our website and manage our shop catalogs
Search Engine Optimization Specialist - Cougar Clothing
(2021-08 - 2024-01)
Websites: https://www.cougar.com.pk/ (Ecommerce Website) https://silentluxury.com.pk/ (Ecommerce Website)
- Ranked 1000+ non-branded keywords on Google 1st page
- Executed complete on-page, technical, and off-page SEO strategies
- Managed Shopify store operations including product uploads, collections, tags, sliders, and discount codes
- Optimized navigation, collections, and search architecture
- Led content writers by providing structured keyword plans and article references
- Coordinated with development teams to resolve technical issues
- Generated sales and SEO performance reports via Google Data Studio
- Managed and optimized Google My Business listings
- Assisted marketing teams in campaign planning across website, email, and social media
- Conducted competitor research and performance benchmarking
- Managed Instagram SMO including optimized posts and stories
Search Engine Optimization Executive - DGTAL Solutions Ltd (Liverpool, UK) - Liverpool, UK
(2020-07 - 2021-08)
Websites: www.aarakh.com (Leather Products website) www.offixfurniture.com/(Furniture Website) www.pnyadvertising.com
- Ranked 25+ keywords in Top 3 Google SERP positions
- Led SEO intern team and supervised campaign execution
Search Engine Optimization Team Lead - Pny Advertising
(2020-01 - 2020-07)
Websites: www.aarakh.com www.pnytrainings.com/blogd/post www.pnytrainings.com
- Executed on-page, technical, and off-page SEO
- Conducted website audits (broken links, meta tags, page speed, validation checks)
- Created XML/HTML sitemaps and robots.txt files
- Performed competitor analysis and keyword competition research
- Assisted in YouTube SEO, email marketing, and SMS marketing
SEO Intern - Pny Trainings
(2019-10 - 2019-12)
Websites: www.aarakh.com www.pnytrainings.com/blogd/post www.pnytrainings.com
- Executed on-page, technical, and off-page SEO
- Conducted website audits (broken links, meta tags, page speed, validation checks)
- Created XML/HTML sitemaps and robots.txt files
- Performed competitor analysis and keyword competition research
- Assisted in YouTube SEO, email marketing, and SMS marketing
Education
Bachelor of Science - Software Engineering - University of Lahore (2014 - 2019)
FSC (Pre-Engineering) - Pre-Engineering - Forman Christian College (2012 - 2014)
Matriculation - Science - Unique High School (2010 - 2012)
