Key Account Manager at Innovative Widgets (2025-10 – Present)
- Led multi-channel creative strategies for 12 accounts across FMCG, Retail, and E-commerce, directing print, packaging, and digital ad design.
- Built and launched Areywow, an e-commerce platform built from scratch, while leading ad campaigns that reached 500k+ users.
- Cut turnaround time by 50% by streamlining workflows, dropping creative revision cycles for ad and print assets from 5 rounds to 2.
Marketing and PR Lead at HR Consultants (2025-03 – 2025-10)
- Managed a cross-functional team of 9 in Karachi, overseeing total regional execution and performance.
- Spearheaded 3 conversion-focused expos in 90 days, generating a total footfall of 1,000+.
- Revamped the Campus Ambassador initiative and launched the Student Marketer Program to scale visibility.
- Executed 7+ on-ground activations and brand pop-ups in high-footfall areas to maximize outreach
Marketing Executive at Square One Mall (ONE-Group) (2023-12 – 2024-10)
- Secured up to PKR 5 million per month in branding revenue through strategic BTL sales.
- Increased Ramadan event reach by 13.07% while reducing overall expenditure by 46.43%.
- Contributed to the SOSF campaign, achieving a 12.4% increase in total sales growth.
- Organized 6+ major events, increasing daily mall footfall from 5,000 to 9,000.
Branding Executive at SPAR Pakistan (2024-10 – 2025-03)
- Orchestrated the end-to-end design and layout planning for 5 retail stores, ensuring brand alignment and optimized customer flow.
- Oversaw cross-functional execution across 5 distinct locations, managing vendor relations and procurement to ensure project timelines were met.
- Engineered a high-impact PR campaign that achieved a 40% reduction in CPM while maximizing digital brand visibility.
