Muhammad Shayan Abdullah

Critical thinker and market strategist with expertise in sales, marketing, and research. Proven track record in driving growth through customer-focused solutions and innovative BTL activations.

Key Account Manager at Innovative Widgets (2025-10 – Present)

• Led multi-channel creative strategies for 12 accounts across FMCG, Retail, and E-commerce, directing print, packaging, and digital ad design.
• Built and launched Areywow, an e-commerce platform built from scratch, while leading ad campaigns that reached 500k+ users.
• Cut turnaround time by 50% by streamlining workflows, dropping creative revision cycles for ad and print assets from 5 rounds to 2.

Marketing and PR Lead at HR Consultants (2025-03 – 2025-10)

• Managed a cross-functional team of 9 in Karachi, overseeing total regional execution and performance.
• Spearheaded 3 conversion-focused expos in 90 days, generating a total footfall of 1,000+.
• Revamped the Campus Ambassador initiative and launched the Student Marketer Program to scale visibility.
• Executed 7+ on-ground activations and brand pop-ups in high-footfall areas to maximize outreach

Marketing Executive at Square One Mall (ONE-Group) (2023-12 – 2024-10)

• Secured up to PKR 5 million per month in branding revenue through strategic BTL sales.
• Increased Ramadan event reach by 13.07% while reducing overall expenditure by 46.43%.
• Contributed to the SOSF campaign, achieving a 12.4% increase in total sales growth.
• Organized 6+ major events, increasing daily mall footfall from 5,000 to 9,000.

Branding Executive at SPAR Pakistan (2024-10 – 2025-03)

• Orchestrated the end-to-end design and layout planning for 5 retail stores, ensuring brand alignment and optimized customer flow.
• Oversaw cross-functional execution across 5 distinct locations, managing vendor relations and procurement to ensure project timelines were met.
• Engineered a high-impact PR campaign that achieved a 40% reduction in CPM while maximizing digital brand visibility.

Bachelors in Business Administration in Business Administration – Iqra University (2021-03 – 2025-02)