Muhammad Umer Ilyas
Digital Marketing Manager | SEO & WordPress Specialist
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About
Results-driven Digital Marketing Manager with 5+ years of hands-on experience in SEO, WordPress development, paid advertising, and lead generation. Proven track record of ranking websites on Google, increasing organic traffic, and generating high-quality leads for UK, UAE, and international clients. Strong technical foundation in Software Engineering, enabling the delivery of high-performance, conversion-focused websites backed by data-driven marketing strategies.
Experience
Digital Marketing Manager - SMC Tech - Haripur
(2022-11)
- Lead end-to-end digital marketing operations including SEO, paid ads, and WordPress development
- Plan and execute SEO strategies that improve rankings, traffic, and lead quality
- Design and optimize high-converting WordPress websites for international clients
- Manage and coordinate a team of SEO specialists, designers, and content creators
- Monitor performance using Google Analytics and Search Console and optimize campaigns based on data
- Successfully increased organic traffic, keyword rankings, and inbound leads
SEO Specialist & WordPress Developer - Outright Pakistan - Islamabad
(2022-09 - 2024-10)
- Conducted keyword research, technical SEO audits, on-page optimization, and link building
- Built and optimized WordPress business websites focused on speed, security, and conversions
- Improved Google rankings and organic traffic for UK and global clients
- Configured WordPress plugins, backups, security, and performance tools
- Delivered measurable growth through SEO-driven content and site optimization
WordPress Developer & SEO Expert - Silver Tech Valley - Haripur
(2020-11 - 2024-09)
- Developed SEO-friendly websites, landing pages, and funnels
- Implemented lead generation and conversion optimization strategies
- Managed multiple client projects across different industries
- Continuously analyzed performance metrics and optimized for better ROI
Customer Care & IT Support Associate - CMPak (Zong) - Islamabad
(2020-02 - 2020-09)
- Provided customer support and sales assistance
- Assisted the IT Support team with technical troubleshooting and system queries
- Gained hands-on experience in customer communication and technical problem-solving
Education
BS - Software Engineering - University of Haripur (2015 - 2019)
