Marketing Manager | Corporate Communications, Brand Strategy & Customer Engagement - Studio86 - Karachi
(2017-07)
- Developed and executed integrated marketing and brand strategies to drive customer acquisition and business growth.
- Leading Integrated Marketing Communications (IMC), brand strategy, CRM, customer lifecycle management, digital transformation, and cross-functional project delivery across banking, media, and creative sectors.
- Applied the AIDA (Attention–Interest–Desire–Action) framework to launch and scale new projects, particularly for multinational clients, driving digital sales growth and customer acquisition.
- Leading cross-functional marketing campaigns across digital, social, and offline channels.
- Utilized CRM insights, audience segmentation, and customer analytics to optimize campaign performance.
- Managed marketing budgets, project governance, and resource planning to maximize ROI.
- Produced executive KPI dashboards and campaign performance reports for strategic decision-making.
- Directed end-to-end production of TVCs, DVCs, Corporate films, and branded content.
- Managed project delivery through effective stakeholder engagement and cross-functional collaboration.
- Supervised creative, production, and vendor teams to ensure timely, high-quality execution.
- Pitched innovative campaign concepts and marketing solutions to strengthen brand positioning.
- Executed customer lifecycle and engagement strategies to improve retention and conversion.
- Oversaw multiple high-priority projects while ensuring quality, compliance, and operational efficiency.
Manager – International Marketing & Communication - Quardistic Media
(2015-06 - 2017-07)
- Led corporate marketing, brand communications, and integrated marketing initiatives.
- Managed a US$600K marketing budget and led an 8-member sales team to achieve business objectives.
- Directed brand management, PR, media relations, advertising, and marketing collateral development.
- Managed B2B client relationships and strategic communications across local and international markets.
- Developed and executed multi-channel marketing campaigns across print, digital, web, and direct marketing channels.
- Drove sales growth from PKR 32.2M to PKR 95.5M through strategic marketing and sales initiatives.
- Designed B2B marketing programs, customer acquisition strategies, and business development initiatives.
- Formulated brand positioning and growth strategies to strengthen market presence and client retention.
Assistant Manager – Marketing & Communication - Quardistic Media
(2013-11 - 2015-05)
- Led cross-functional project planning and execution to achieve business objectives.
- Developed market-focused product and growth initiatives aligned with customer needs.
- Managed stakeholder communication and ensured timely project delivery.
- Executed customer acquisition and revenue growth strategies to expand business opportunities.
- Directed sales operations to consistently achieve performance targets.
- Collaborated with clients and cross-functional teams to deliver successful project outcomes.
Assistant Manager Sales - Meritocracy
(2013-04 - 2013-09)
- Led high-performing sales teams to achieve revenue targets and business growth objectives.
- Developed customer acquisition and account growth strategies to maximize revenue opportunities.
- Managed key client relationships, ensuring successful project delivery and long-term customer retention.
- Facilitated sales enablement initiatives through coaching, performance management, and team development.
- Implemented strategic sales and business development initiatives to improve pipeline performance and conversion rates.
Business Development Officer - Bank Alfalah Limited
(2011-12 - 2012-09)
- Delivered customer acquisition and deposit growth through strategic relationship management and consultative sales.
- Executed CRM-driven customer engagement initiatives to improve portfolio growth, retention, and account activity.
- Drove cross-selling and product penetration using customer insights and data-driven recommendations.
- Managed customer portfolios to strengthen relationships, enhance customer experience, and maximize lifetime value.
- Collaborated with cross-functional stakeholders to execute business growth and customer engagement strategies.
- Leveraged customer analytics and market intelligence to identify revenue growth opportunities.
- Ensured regulatory compliance while delivering customer-centric banking solutions.
Assistant Sales - CNC Services
(2010-01 - 2011-01)
- Developed new user acquisition processes with focus on e-marketing.
- Supported electronic sales application development with internal system developers.
- Delivered solutions for bulk payments, bill processing, account review, reconciliation, and renewals.
- Developed customer acquisition and customer activation strategies to attract new customers and support deposit growth objectives.
- Built and trained sales teams.
Treasury Intern - The Bank of Punjab
(2012-11 - 2013-02)
Supported treasury front, middle and back-office operations, including collateral reporting, settlement, and reconciliation.
Data Entry Officer - Habib Bank Limited
(2005-11 - 2007-08)
Managed customer data verification, loan processing, and consumer finance operations across centralized banking systems.
