Mushtaq Muhammad

Media professional with 19+ years of experience in broadcasting, academic instruction, production management, and public relations.

As Deputy

Director/Producer and Visiting Faculty at Sindh Madressatul Islam University, I teach and guide Media Studies students. Previously, I led the Media Training Centre as Acting Director, overseeing curriculum development, training programs, events, and industry partnerships. I have also managed multiple FM radio stations, handling engineering, program production, budgeting, and regulatory compliance.

My expertise spans media production, academic teaching, digital strategy, PR, and team leadership—bridging creativity, operational management, and strategic communication to deliver impactful results.

Producer/Faculty/Trainer, Directorate of Broadcasting & Media Trainings at Sindh Madressatul Islam University (2014-01 – Present)

• Curriculum Development: Develop and update the curriculum for media training programs to ensure they align with industry trends and best practices.
• Instruction and Training: Provide instruction and training to students, faculty, and professionals in media-related courses, including topics such as journalism, broadcasting, social media management, Digital Journalism, Online Journalism, Radio Production, TV Production, and News for Radio & TV and multimedia production.
• Program Management: Oversee the administration of the Media Training Centre, including budget management, resource allocation, and scheduling of courses and workshops. Produced programs for the SMIU FM Radio 96.6 The Voice of Education and SMIU WEBtv under the guidelines of Pakistan Electronic Media Regulatory Authority.
• Event Management: Orchestrated and managed special events, discussions, seminars, and programs, including those celebrating global observances like World Radio Day, World TV Day, World Photography Day, and others, fostering engagement and relevance with the audience.
• Mentorship: Offer guidance and mentorship to students and trainees to help them excel in their media-related careers.
• Quality Assurance: Implement and maintain quality assurance standards to ensure the effectiveness of training programs and the satisfaction of participants.
• Industry Collaboration: Foster relationships and partnerships with media organizations and professionals to enhance opportunities for internships, job placements, and guest lectures.
• Resource Development: Identify and secure resources, including state-of-the-art media equipment and software, to support hands-on training and research activities.
• Social Media Strategy: Develop and execute social media strategies to increase the online presence and engagement of the Media Training Centre across various platforms.
• Content Creation: Create compelling and relevant content for social media platforms, including posts, articles, videos, and graphics, to promote programs and showcase student achievements.
• Audience Engagement: Monitor social media channels, respond to inquiries, and engage with the online community to build relationships and foster a positive online presence.
• Training Workshops: Conduct workshops and training sessions on social media best practices for students, faculty, and professionals.
• Media Relations: Manage relationships with local and national media outlets to promote the Media Training Centre's activities.
• Research and Innovation: Stay updated on industry trends, emerging technologies, and communication tools to ensure the Media Training Centre remains at the forefront of media education.
• Collaborative Projects: Collaborate with other university departments or external partners on media and communication-related projects to enhance the university's reputation.
• Admissions & Activities: Supported a range of departmental activities such as recruitment and admissions, served as a member of student's admission interview committee from 2019-present. Participated as an Organizer of SMIU Literature Festival, moderated different sessions of renowned Journalists and Academicians.

PR/Project Officer at ThyssenKrupp XERVON, Saudi Arabia (2013-03 – 2013-12)

SHUTDOWN PROJECT at SAMREF

• Communication: Managed public relations and official communication between ThyssenKrupp Xervon, SAMREF management, and subcontractors.
• Documentation: Coordinated project documentation, daily reports, and workforce records to ensure smooth operational flow.
• Protocol: Handled protocol duties for visiting officials and senior representatives at the project site.
• Coordination: Resolved site-level coordination and communication issues in a high-pressure shutdown environment.
• Scheduling: Supported project management in planning schedules and coordinating operational timelines, assisted in logistics coordination for workforce, materials, and operational requirements.
• Monitoring: Contributed to project progress monitoring and reporting to management.
• Representation: Represented the company in administrative and external stakeholder matters.
• Relations: Maintained professional stakeholder relations and ensured timely information flow between management, contractors, and site teams.

Regional Station Manager, Head of Engineering Department and Head of HOT FM 105 Stations at Sachal Engineering Works (2005-03 – 2013-03)

Head of Engineering Department and Head of HOT FM 105 Stations in Nawabshah, Dadu, and Larkana.

• Station Setup: Initiated and oversaw the establishment of radio stations in Nawabshah, Dadu, Larkana, and Quetta, including licensing, equipment installation, and FM transmission setup.
• Management: Led the engineering department, ensuring efficient production and transmission of programs.
• Program Production: Managed program production, scheduling, and FPC (Format Production Clock) for the stations.
• Financial Responsibility: Handled cost control, budgeting, profit analysis, and sales projection across all stations, while developing local marketing strategies and policies.
• Marketing Strategies: Developed marketing strategies to enhance sales and worked closely with the Marketing Manager to achieve sales targets.
• Regulatory Compliance: Attended PEMRA meetings and ensured that all FM radio stations strictly adhered to regulatory rules and regulations.
• Government Coordination: Coordinated with local government authorities to improve transmission and resolve operational issues.
• Interstation Communication: Ensured smooth communication and collaboration between different radio stations within the network.
• Transmission Quality: Maintained high-quality transmission to ensure listeners received clear reception for HOT FM 105, Pakistan's Largest FM Radio Network.
• Team Training: Provided training to the team in the use of multimedia software, including Adobe Audition 2.0, Vegas, Sound Forge, Adobe Photoshop, and other related software.
• Music Library Management: Oversaw the management of the music library, ensuring a diverse and up-to-date selection of music for broadcasts.
• Equipment Maintenance: Regularly inspected and maintained critical equipment, including Exciters, Transmitters, UPS (12 KVA), and Generators (40 KVA) at all stations on a monthly basis.

M.Sc. in Mass Communication (Electronic Media) – Virtual University Islamabad

B.E in Electrical Engineering – QUEST Nawabshah