Mussadiq Mateen

Results-driven PPC Specialist and Digital Marketing professional with 5+ years of experience managing paid search campaigns, e-commerce growth strategies, and conversion rate optimization. Proven expertise in Google Ads campaign management, keyword research, bid strategy optimization, and ROI maximization across Shopify-powered stores. Skilled in leveraging data analytics and A/B testing to reduce CPA, increase ROAS, and drive measurable business outcomes.

Seeking to contribute PPC and digital marketing expertise to a forward-thinking organization.

PPC Specialist / Ads Manager - Publisher Hub - Remote

(2021-01)

• Plan, launch, and optimize Google Ads Search, Display, and Shopping campaigns with a focus on maximizing ROAS and minimizing CPA through continuous bid strategy optimization.
• Conduct in-depth keyword research, negative keyword analysis, and audience segmentation to improve ad relevance scores and Quality Scores across all campaigns.
• Perform A/B testing on ad copy, landing pages, and bidding strategies to identify top-performing variations and increase conversion rates.
• Monitor campaign KPIs using Google Analytics (GA4) and Google Tag Manager; generate weekly performance reports with actionable insights for stakeholders.
• Manage e-commerce PPC campaigns on Shopify-integrated platforms, driving targeted traffic and improving product visibility through data-driven optimizations.
• Implement retargeting and remarketing strategies to re-engage high-intent audiences and reduce customer acquisition costs.

Call Centre Representative / Sales - Auktel Technologies - Karachi

(2020-06 - 2021-12)

• Managed outbound and inbound customer interactions while consistently maintaining and exceeding KPI benchmarks including conversion rate and call quality metrics.
• Delivered tailored customer support solutions, achieving high customer satisfaction scores through effective communication and problem-solving skills.
• Drove revenue growth through consultative selling techniques, upselling, and cross-selling strategies aligned with company targets.

Sales Representative & Cashier - Athlon Sport - Karachi

(2018-01 - 2020-05)

• Managed point-of-sale operations, inventory tracking, and customer relationship management in a high-volume retail environment.
• Exceeded monthly sales targets by identifying customer needs and recommending suitable products, contributing to consistent store revenue growth.

Intermediate (F.Sc / Higher Secondary) - Mirpur Board, Azad Kashmir (2018 - 2020)

Matriculation (SSC) - Mirpur Board A.K (2013 - 2015)