Mustafa Arshman
SEO Executive | Digital Marketing Specialist
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About
SEO and digital marketing specialist with 2+ years of experience driving organic traffic growth, lead generation, and brand visibility for clients across the USA and UK markets. Skilled in On-Page, Off-Page, Technical, and Local SEO, with hands-on expertise in GA4, Google Search Console, Ahrefs, and SEMrush. Proven track record of increasing organic traffic by up to 30% through data-driven strategy, technical audits, and ethical link building.
Experience
SEO Analyst - Rozi Tech Solutions
(2025)
- Developed and implemented a comprehensive, SEO-driven digital marketing strategy to increase brand visibility and attract high-intent organic traffic
- Executed advanced on-page and off-page SEO techniques, achieving a 30% increase in organic traffic within six months
- Enhanced user engagement and conversion rates by designing and launching responsive, UX-focused WordPress websites
- Conducted in-depth performance analysis and website audits using Google Analytics and SEO tools, applying data-driven insights to optimize campaign results
SEO Team Lead - OneAbove Ai
(2025-12 - 2026-06)
- Drive qualified organic traffic by targeting high-intent keywords and optimizing content, landing pages, and site structure
- Improve website performance through technical SEO, including speed optimization, crawl error fixes, and indexing improvement
- Increase online visibility and authority through ethical link building, digital PR, and continuous performance tracking using GA4, GSC, Ahrefs, and SEMrush
SEO Executive - The Mint Source
(2024-07 - 2025-03)
- Led SEO-driven digital marketing strategies to increase brand awareness, achieving up to 30% growth in organic traffic through on-page and off-page optimization
- Improved user engagement and conversion rates by developing UX-focused, responsive WordPress websites
- Analyzed performance using Google Analytics and SEO tools, conducting audits that delivered a 20% traffic uplift in competitive industries
SEO Trainee - WsCube Tech
(2024-03 - 2024-06)
- Assisted in keyword research, on-page optimization, and content SEO to improve search visibility and target high-potential traffic
- Supported off-page SEO, technical audits, and performance tracking using Google Search Console and Google Analytics
- Collaborated with marketing and content teams to strengthen SEO strategy, contributing to improved rankings
Education
Bachelor of Science - Superior University, Lahore (2023)
