Nouman ABbas

Results-driven SEO and WordPress Expert with 3 years of hands-on experience in on-page, technical, and content SEO for WordPress websites. Proven ability to improve organic visibility, clicks, and impressions through keyword research, content optimization, and site structure improvements. Specialized in Answer Engine Optimization (AEO), structuring content for featured snippets, and Generative Engine Optimization (GEO), optimizing for AI-driven search engines including ChatGPT, Google Gemini, and Perplexity.

Skilled in E-E-A-T compliance, JSON-LD schema markup, Core Web Vitals, and semantic SEO. Seeking an SEO role where I can drive sustainable, future-proof organic growth.

SEO and WordPress Expert at Crexed (2024-12 – 2026-10)

• Implemented AEO tactics including FAQ, HowTo, and Speakable JSON-LD schema to earn featured snippets and voice search placements; structured content with direct-answer formats for position-zero targeting.
• Applied GEO strategies to maximize content visibility in AI Overviews (SGE), ChatGPT, Gemini, and Perplexity by building entity-rich, authoritative, and well-cited topical authority clusters.
• Performed on-page and technical SEO audits: optimized site structure, XML sitemaps, canonical tags, robots.txt, and internal linking for maximum crawlability and indexing efficiency.
• Monitored and improved Core Web Vitals (LCP, INP, CLS) using PageSpeed Insights and Chrome UX Report to maintain strong page experience signals.
• Tracked SEO performance using Google Search Console and GA4 (impressions, CTR, average position, and organic engagement), with monthly reporting dashboards.
• Implemented E-E-A-T improvements: author bios, trust signals, editorial standards, and citations of authoritative sources to align with Google's quality rater guidelines.

SEO & Content Support at Freelance (alongside full-time role) (2024-03 – 2024-10)

• Assisted in SEO content writing and on-page optimization for blogs and web pages, applying semantic SEO: LSI keywords, NLP-friendly phrasing, and H1–H4 hierarchy for topical authority.
• Conducted competitor SERP analysis and PAA (People Also Ask) research to identify question-intent keyword clusters and content gaps ideal for AEO targeting.
• Optimized meta titles, descriptions, headings, and image alt text to improve CTR and search visibility; applied WebP image compression for faster load times.
• Maintained SEO reports and tracked keyword rankings, impressions, and search performance trends to guide data-driven content decisions.

Junior Web & SEO Assistant at Crexed (2023-10 – 2024-02)

• Supported WordPress content publishing, page creation, and formatting while following SEO guidelines including proper heading structures, category taxonomies, and internal linking.
• Fixed basic SEO and site issues including broken links (404s), duplicate content (canonical tags), page errors, and mobile layout problems.
• Assisted in blog updates, internal linking, page optimization, and basic WordPress website development tasks using Yoast SEO and Rank Math.
• Learned SEO fundamentals, tools (GSC, Screaming Frog), WordPress best practices, and website structure optimization techniques.

ADP in Computer Science – Virtual University of Pakistan (2025-03)

F.SC in Pre-Medical – Government Graduate College, BWP (2021-10 – 2023-09)