Rizwan Masih

With over 8 years of experience in digital marketing, I specialize in driving scalable growth for travel and local tour businesses across the USA and Canada through advanced SEO and performance marketing strategies.

Senior SEO Specialist at See Sight Tours (2023-05 – Present)

Led end-to-end SEO strategy for See Sight Tours local tour businesses across the USA and Canada, covering on-page, off-page, technical, and local SEO.

• Led end-to-end SEO strategy for See Sight Tours local tour businesses across the USA and Canada, covering on-page, off-page, technical, and local SEO, resulting in significant growth in organic traffic and search visibility.
• Executed advanced SEO strategies including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to improve visibility across AI-driven search platforms and featured results.
• Drove multi-location local SEO growth by optimizing Google Business Profiles, building high-quality local citations, and creating geo-targeted content, leading to increased local rankings, qualified leads, and booking conversions across multiple travel destinations.
• Conducted in-depth keyword research, competitor analysis, and site structure optimization to enhance crawlability, indexing, and overall website performance.
• Built and executed high-authority backlink strategies to strengthen domain authority and improve keyword rankings.
• Planned, managed, and optimized $100K+ in Google Ads and Meta Ads campaigns, achieving an average 250% ROAS through precise audience targeting, creative testing, and data-driven bidding strategies.
• Collaborated with content, development, and marketing teams to align SEO and paid media strategies with business goals and revenue targets.

SEO Specialist | SaaS Project at Enroute Technology (2020-05 – 2023-04)

Led end-to-end SEO strategy for a SaaS product, covering on-page optimization, off-page link building, and technical SEO.

• Led end-to-end SEO strategy for a SaaS product, covering on-page optimization, off-page link building, and technical SEO to drive sustainable organic growth.
• Conducted in-depth keyword research and competitor analysis to identify high-impact opportunities and improve market positioning within the SaaS industry.
• Optimized website architecture, metadata, headings, and on-page content to enhance search rankings, user experience, and conversion performance.
• Executed high-quality backlink acquisition strategies to strengthen domain authority and increase organic traffic.
• Performed comprehensive technical SEO audits, resolving issues related to crawlability, indexing, site speed, and mobile responsiveness.
• Leveraged tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs to monitor performance, generate insights, and continuously refine SEO strategies.
• Achieved significant growth in organic visibility, resulting in increased qualified traffic and lead generation for the SaaS product.

SEO Executive at Netmatico (2018-12 – 2019-02)

Conducted keyword research, competitor analysis, and executed SEO strategies for improved search visibility.

• Conducted in-depth keyword research and competitor analysis to identify high-impact ranking opportunities and support organic growth strategies.
• Optimized website content, meta tags, URLs, and heading structures to improve search visibility, keyword rankings, and user engagement.
• Performed technical SEO audits and implemented recommendations to enhance site speed, mobile responsiveness, crawlability, and indexing.
• Executed effective link-building campaigns to improve domain authority and expand organic reach.
• Monitored website performance, traffic trends, and keyword rankings using Google Analytics and Google Search Console, providing actionable insights.
• Assisted in developing and optimizing content strategies aligned with SEO best practices and search intent.
• Stayed up to date with search engine algorithm updates and emerging industry trends to ensure ongoing optimization.
• Collaborated closely with developers and content teams to successfully implement SEO improvements and technical fixes.
• Tracked and reported on SEO performance metrics, identifying growth opportunities and supporting data-driven decision-making.

SEO Executive at AXPLTD (2018-03 – 2018-11)

Conducted keyword research, competitor analysis, and executed SEO optimization strategies.

• Conduct keyword research and competitor analysis to identify ranking opportunities.
• Optimize website content, meta tags, URLs, and headings for improved search visibility.
• Perform technical SEO audits and implement recommendations for site speed, mobile optimization, and indexing.
• Execute link-building strategies to improve domain authority and organic reach.
• Monitor website traffic, rankings, and performance using Google Analytics and Search Console.
• Assist in developing and optimizing content strategies aligned with SEO best practices.
• Stay updated with the latest search engine algorithm updates and industry trends.
• Work closely with developers and content teams to implement SEO improvements.
• Track and report on SEO performance metrics, identifying areas for growth.
• Collaborated with content, development, and marketing teams to align SEO and paid media strategies with business goals and revenue targets.

Bachelors in Computer Science – University Of Wah (2016)