Email Marketing Expert/Lead Generation Specialist at Sitetrail LLC (2022-07 – 2025-03)
- Built and managed advanced email marketing funnels using Klaviyo, including welcome flows, abandoned cart sequences, and lifecycle campaigns
- Executed high-volume email campaigns (20,000+ emails/month) with segmentation, personalization, and A/B testing to improve open rates, CTR, and conversions
- Developed automated email flows (drip campaigns, retention, re-engagement) to increase customer lifetime value
- Optimized email deliverability, list hygiene, and performance using tools like Klaviyo, Mailchimp, and CRM integrations
- Analyzed campaign performance (open rate, CTR, revenue attribution) and implemented data-driven improvements
Business Development Representative at Pixel Spark (2021-01 – 2022-07)
- Executed targeted email campaigns promoting property listings and real estate investment opportunities
- Built automated lead nurturing sequences for buyers, sellers, and real estate investors
- Segmented CRM data based on location, budget, and property preferences for precise targeting
- Collaborated with sales teams to align campaigns with property pages, listings, and funnel stages
- Wrote and optimized email copy and subject lines to increase inquiries and property viewings
Business Development Representative at AW3 (2020-01 – 2020-12)
- Managed and executed targeted email outreach campaigns aligned with different funnel stages
- Built structured email sequences for lead nurturing and engagement
- Assisted in improving email campaign performance through testing and audience targeting
- Maintained CRM and email databases, ensuring proper segmentation and follow-ups
- Collaborated with marketing teams to refine messaging and campaign strategy
Research Intern at Inclusive Islam R&D Lab (2019-01 – 2019-12)
- Conducted detailed market and competitor analysis to support data-driven marketing strategy decisions
- Identified growth opportunities and contributed insights used in targeted marketing campaigns
- Helped improve campaign effectiveness, contributing to a 15% increase in market presence
- Built structured reports and dashboards to track performance metrics and strategic outcomes
