Owais Khattak

Strategic and growth-driven Business Development & Regional Sales Head with 15+ years of national and international experience leading revenue expansion, market penetration, and organizational transformation across the UK and Pakistan. Proven track record of delivering double-digit sales growth, optimizing sales operations through CRM integration, and driving cross-functional alignment to enhance customer experience. Backed by an MBA in Innovative Management with specialization in Change Management, Business Process Re-engineering, Organizational Learning and Development known for developing high-performing teams, building data-driven strategies, and executing business development initiatives that translate vision into measurable success.

REGIONAL HEAD SALES at RELADA (2023-05 – Present)

• Designed and executed data-driven sales strategies that realigned company positioning and achieved measurable revenue growth within the first year.
• Implemented CRM-based KPI frameworks, improving reporting accuracy and process efficiency by 35%.
• Partnered with product, operations, and technology teams to enhance customer experience and streamline sales workflows.
• Developed ROI and EOI investment models enabling clients to make informed, analytics-based decisions.
• Coached and mentored a high-performing sales team, embedding a culture of accountability, innovation, and continuous improvement.

BUSINESS CENTER MANAGER at GRAANA (2022-11 – 2023-04)

• Oversaw daily operations for a high-volume sales center generating multimillion PKR revenue.
• Leveraged ARMS CRM insights to identify process bottlenecks and enhance sales efficiency by 20%.
• Led a team of sales executives to exceed monthly KPIs through data-backed coaching and pipeline reviews.
• Elevated customer satisfaction scores by implementing a structured feedback-to-action process.
• Introduced staff development programs that improved employee engagement and performance consistency.

MANAGER, PROJECT SALES at ZAMEEN.COM (2021-02 – 2022-09)

• Spearheaded the implementation of Propforce CRM, enabling real-time KPI tracking and a 25% improvement in forecasting accuracy.
• Delivered market and performance insights to senior leadership, influencing sales strategy and quarterly planning.
• Trained and developed 15 sales professionals on data-driven selling and CRM adoption, driving a culture of continuous improvement.
• Represented the company at high-profile real estate expos, generating multimillion PKR in new business opportunities.

SENIOR MANAGER, BUSINESS DEVELOPMENT at SPACE CONSTRUCTION & ENGINEERING (2018-03 – 2020-12)

• Led regional business development and expansion projects, achieving 28% year-over-year growth and entry into two new markets.
• Re-engineered client acquisition workflows, shortening the sales cycle by 15% and increasing proposal win rates.
• Strengthened strategic partnerships through data-backed insights and consistent relationship management.
• Delivered actionable recommendations to senior leadership for business transformation and process optimization.

VENUE STAFF (EXAMS BRANDING, SUPERVISION) at BRITISH COUNCIL (2017-06 – 2018-02)

• Venue preparations including branding the venue
• Candidate's three ways identity checks and understanding British Council Exam system for O, A-level and IELTS
• Venue security and emergency evacuation plan.
• Exam supervision
• Responsible for post exams duties

MANAGER CORPORATE SALES at MASTER OFFISYS (MASTER GROUP OF INDUSTRIES) (2015-12 – 2017-02)

• Managed the end-to-end sales cycle for corporate and government clients, achieving 18% revenue growth.
• Developed and submitted winning RFPs and proposals, securing contracts with top-tier organizations.
• Collaborated with design and marketing teams to deliver customized solutions aligned with client objectives.
• Conducted market research and competitor analysis, informing pricing strategies and new product positioning.
• Represented company in IAPEX exhibition for brand products visibility and lead generation.

MANAGER MARKETING at HOME DIRECT (2012-02 – 2015-02)

• Responsible for budget planning, market growth, territory sales development.
• Developing promotional material to support HD brand image.
• Conducting market research to identify new market
• Responsible for developing effective communication along HD.

ASSISTANT MANAGER BUSINESS DEVELOPMENT at ON TYM SOLUTIONS (UK) (2009-03 – 2012-01)

• Developed and managed key accounts, customer relationship, contract negotiations and order fulfillment.
• Team player in advertising campaigns, annual communication plan including objective setting and strategies for retention and growth.

ASSISTANT SUPERVISOR at FOREVER LIVING PRODUCTS (UK) (2010-03 – 2012-01)

• Network marketing.
• Network formation through close contact
• Providing clients with product details and benefits
• Developing hierarchy to grow network

MARKETING EXECUTIVE at SKETCH LINE PVT LTD (UK) (2008-01 – 2009-02)

• Assist in employed numerous market research initiatives to support brand positioning and pricing strategy
• Assist higher management in marketing communications efforts
• Support company's marketing function

MBA in Innovative Management – Coventry University (2008-09 – 2009-11)

Bachelor in Business Administration (BBA Hons) in Business Administration – Bahria University (2003-02 – 2006-07)