Usman Saifullah

Results-driven Senior Business Manager with 17+ years of experience in retail management, franchise expansion, business operations, and marketing across oil & gas, telecom, and food retail industries. Proven track record in market expansion, revenue growth, and operational excellence. Expertise in strategic partnerships, P&L management, and multi-unit operations.

Adept at driving sales performance, launching new retail formats, and optimizing business strategies. Seeking leadership opportunities in Saudi Arabia to contribute to business expansion and profitability.

Senior Business Manager - Consumer Business at Pakistan State Oil (2021-07 – Present)

Strategically positioned to drive solution facilitation and offer comprehensive fuelling solutions to Corporate & Government Sectors through a streamlined, one-window approach.

• As head of the Strategic Accounts team, I drove initiatives that smashed sales targets by 68% and achieved a record-breaking 475 metric tons in Lubricant sales within the first year. This success came from leveraging data analysis.
• By fostering collaborative rapport, I built strong relationships with various Government Departments for fuel Solutions and driving up lubricant’s sale from previous 323 M. Ton to 475 M. Ton, ultimately driving towards achieving our business objectives.

Senior Manager - Convenience Retail at Pakistan State Oil (Head Office) (2019-04 – 2021-07)

Acted as a key resource in spearheading efforts to manage the Non-Fuel Retail Channel across Pakistan and managing over 282 Convenience Stored across Pakistan, while also conducting budget analysis.

• I forged fresh alliances and partnerships, orchestrated a robust project portfolio, meticulously analysed business categories, and led the charge in boosting departmental revenue from 184 million to 205 million within the inaugural year.
• Successfully led the charge in overcoming substantial obstacles, spearheading the expansion of the Convenience Store network from 212 to 240 stores in the inaugural year and surging to a total of 282 stores by the close of the second year within PSO's burgeoning Non-Fuel Retail Channel, all while delivering peak performance.
• Championed the inception of the 'Shop Stop' concept, driving forward dynamic partnerships with premier multinational and national FMCG, Banks, and DFS (Digital Financial Services) to elevate convenience and revolutionize the PSO non-fuel channel's identity.
• Revamped Tyre Shops and Service Stations through strategic re-branding, driving revenue growth from 1.2 million to 6.8 million, cutting costs by 12% through the elimination of fees for non-functional Tyre Shops, and spearheading an innovative Car Care concept.

Area Retail Manager at Ufone Telecom (2018-08 – 2019-04)

Formulated strategic plans and optimized resource allocation, employing a hands-on approach to oversee franchises and cultivate robust retail and distribution channels.

• Orchestrated and guided distribution and sales teams, assigning tasks and proactively forecasting sales trends.
• Spearheaded the Sales and Distribution operations of 03 franchises and 08 distributors, overseeing a dedicated team of 26+ professionals.
• Achieved extraordinary sales growth of 144% in the first Quarter and 109% in the 2nd quarter, securing acknowledgment as the Region's Best Area Manager for the initial 02 Quarters.

Regional Director at Mr.Cod Pakistan (2010-11 – 2015-11)

Executed strategic duties to orchestrate the brand's launch in two new regions, while simultaneously developing and training a cross-functional team/department.

• Pioneered and executed marketing strategy for the region, oversaw day-to-day operations of 03 Branches, and closely monitored sales activities.
• Maintained optimal quality standards, upheld hygiene protocols, and cultivated a conducive work environment, while actively driving efforts to meet all sales targets and KPI’s.
• Identified untapped locations for potential branch expansion, expanded the Franchise network by introducing 5 new branches, and identified prospective partners such as Nestle, Coca Cola, Dawn Bread, and Metro to facilitate brand growth within the region.

Asst. Manager Sales at KSB Pumps Company Limited (2010-03 – 2010-10)

Floor Supervisor at Warid Telecom (2005-02 – 2010-03)

MASTER OF BUSINESS ADMINISTRATION – MBA in HRM – University of Peshawar (2002 – 2003)

BACHELORS IN BUSINESS ADMINISTRATION in MIS (MANAGEMENT INFORMATION SYSTEM) – University of Peshawar (1999 – 2002)