PrimePoint Solutions

Strategic and creative Digital Marketing Specialist with 1.5+ years of hands-on experience in performance marketing, content strategy, and lead generation. Combines advanced expertise in linguistics and communication with data-driven marketing approaches to craft high-impact campaigns. Proven ability to analyze audience behavior, identify market trends, and deliver compelling brand narratives that drive engagement and conversions across B2B and B2C sectors.

Digital Marketing Executive at AKS Herbal Care

Built brand identity and messaging strategy for herbal skincare products. Developed engaging content that increased audience interaction and product interest. Executed social media campaigns focusing on product benefits and customer appeal. Strengthened brand positioning through storytelling and visual direction.

Digital Marketing Executive at Comply Networks

Developed B2B marketing content targeting FDA compliance, medical devices, and exporters. Supported lead generation campaigns for international market entry services. Created awareness-driven content simplifying complex regulatory processes. Helped position brand as a trusted compliance partner.

Digital Marketing Executive

• Planned and executed digital campaigns focused on lead generation and conversions
• Managed Facebook & Instagram Ads targeting niche audiences (exporters, manufacturers, compliance sectors)
• Created high-converting ad copy, landing content, and social media creatives
• Improved campaign performance through A/B testing, audience insights, and optimization strategies
• Analyzed metrics (CTR, CPC, conversion rate) to refine marketing strategies
• Contributed to brand awareness and client acquisition campaigns

Academic Instructor & Digital Content Coordinator

Delivered university-level teaching across multiple disciplines to students from diverse academic and cultural communities, fostering effective communication, engagement, and cross-cultural understanding. Developed course content, conducted research-based instruction, and managed academic coordination activities. Additionally, managed departmental university website content, including content creation, updates, academic announcements, student information, and digital communication support.

Contributed to strengthening the department's online presence through content management, audience-focused communication, and coordination with faculty and administration.

M.Phil. in English Applied Linguistics – University of Management and Technology, Lahore

Masters in English Literature & Applied Linguistics – Bahauddin Zakariya University, Multan

Bachelor of Arts – Bahauddin Zakariya University, Multan