MQasim Digital

Project Manager & Design Lead with 18+ years of experience delivering digital products and building high-performing teams. Skilled in managing cross-functional workflows, leading UI/UX strategy, and sourcing top tech talent. Proven ability to align business goals with execution, ensuring projects are delivered efficiently, on time, and with high-quality outcomes.

Project Manager Design & UI UX Designer at DigitalCube Root (2024-05 – 2025-02)

• Led hiring and onboarding of designers and front-end developers to support web and mobile project delivery
• Evaluated candidate portfolios and technical skills to ensure strong team fit and performance
• Built and managed cross-functional teams aligned with project scope and business goals
• Maintained quality and consistency across deliverables for Fiverr & Upwork projects
• Directed UI/UX strategy and collaborated closely with development teams to meet timelines

Freelance Designer & Project Manager at Independent Contractor | Remote (2020 – Present)

HMI Ventures (Karachi) – Multiple Startups (HomeChef, Chefyt, CareerUstaad); Botobi (EU) – Property Platform

Lead Designer at MRM Soft (2022 – 2022)

• Supported recruitment and mentoring of design talent across web, mobile, and print projects
• Helped define team structure and skill requirements for project success
• Led UI/UX execution and ensured consistency in branding and design systems
• Delivered key projects including Digizel and an Employee Portal

Senior UI/UX Designer at Mullenlowe Rauf (2017 – 2020)

• Successfully revamped Shangrila website and Exotic Dip Sauces landing page
• Redesigned Fruitio's interactive site for improved usability and engagement
• Participated in client meetings to gather requirements, present concepts, and align design direction
• Worked on digital experiences for clients including Yamaha, Descon, Altern, Rousch, Peshawar Zalmi, and Beloni Zalmi

Project Manager & Lead Designer at Simplest DigitalDIGITAL (2015 – 2017)

• Directed UI/UX design across web, mobile, and print platforms
• Built unified design strategies and oversaw execution for visual branding
• Notable projects: CureMe, PakPair, VExpats

Senior UI/UX Designer at Jventures (2014 – 2015)

• Directed UI/UX design across web, mobile, and print platforms
• Built unified design strategies and oversaw execution for visual branding
• Notable projects: CureMe, PakPair, VExpats

Web & Mobile UI Designer, Team Lead at Salsoft (2010 – 2014)

• Led game and website UI ideation, collaborating with developers and stakeholders
• Delivered visually compelling and functional user interfaces
• Defined visual styles and user flows for cross-platform products
• Projects included: GPL, PayActiv, MyMoNow, Milgaya

Web/Graphic Designer at J.S. Online LLC (2009 – 2010)

• Led game and website UI ideation, collaborating with developers and stakeholders
• Delivered visually compelling and functional user interfaces

Web/Graphic Designer at PNT Global (2007 – 2009)

• Designed websites, templates, and animated banners to improve client branding
• Delivered creative solutions aligned with web best practices

Intern/Junior Designer at Wiztech (2005 – 2005)

• Developed front-end interfaces with a focus on visual clarity and responsiveness
• Supported design integration and optimization of user experiences

I.Com in Intermediate Education – Government Premier College (2003 – 2003)

B.Com in Commerce – Government Premier College (2005 – 2005)

SSC in Secondary School Education – La Canadiana Children's Academy (2001 – 2001)

Advertising Graphics in Advertising Graphics – TEC (2001 – 2001)