Qunbar Ali

Results-driven digital marketing and e-commerce professional with 5+ years of experience across Meta, Google, TikTok, Snapchat, Shopify, analytics, content strategy, and e-commerce operations. Experienced in full-funnel paid advertising, ROAS optimization, Shopify store management, inventory planning, reporting, customer experience, and cross-functional team leadership. Strong track record of managing multiple brand accounts, developing data-led growth strategies, and connecting marketing performance with commercial outcomes.

Senior Social Media Manager - Ozeefy Marketing Agency - Lahore

(2023-01)

• Lead social media and paid performance activity across 10+ e-commerce brand accounts.
• Develop full-funnel Meta campaigns and optimization strategies; achieved 4.3x ROAS in documented campaigns.
• Build data-driven content and creative strategies, including influencer-led growth initiatives.
• Streamline performance reporting and use analytics insights to improve monthly strategy and campaign decisions.

Social Media Executive - Ozeefy Marketing Agency - Lahore

(2022-03 - 2023-12)

• Managed daily social posting, captions, creative briefs, trend research, and content execution.
• Handled campaign budgets, performance monitoring, and optimization activities.
• Coordinated with design and video teams to maintain consistent brand storytelling.
• Used competitor research to improve creative formats, messaging, and advertising copy.

Shopify Operations Head | Customer Service | Inventory Management - Ozeefy Marketing Agency - Lahore

(2020-09 - 2022-03)

• Managed Shopify store setup, maintenance, product uploads, descriptions, tagging, and app integrations.
• Handled landing-page creation, analytics, reporting, store performance, and workflow automation.
• Managed inventory forecasting, demand analysis, SKU/barcode processes, replenishment planning, and low-stock alerts.
• Coordinated warehouse dispatch, order tracking, returns, refunds, replacements, and customer support.
• Led cross-functional coordination between marketing, fulfillment, customer service, and operations teams.

Business Owner - School Uniform Shop - Lahore

(2018-07 - 2020-04)

• Managed end-to-end operations of a school uniform retail business, including purchasing, sales, inventory, and customer service.
• Built relationships with schools, suppliers, and customers to ensure consistent product availability and timely order fulfillment.
• Managed product selection, pricing, stock planning, and seasonal demand based on customer requirements.
• Handled daily business finances, vendor coordination, sales targets, and overall business performance.

Medical Representative - Pharmaceutical Industry - Lahore

(2013-08 - 2017-02)

• Promoted pharmaceutical products to doctors, pharmacies, and healthcare professionals while achieving assigned sales targets.
• Built and maintained strong professional relationships with doctors and medical stakeholders across assigned territories.
• Conducted regular market visits, analyzed competitor activity, and identified opportunities to increase product demand and sales.
• Managed territory planning, daily reporting, customer follow-ups, and product presentations to support business growth.

B.Com - University of Lahore (2013)

I.C.S - Lahore Board (2010)

Matric - Lahore Board (2008)