R O M E O

Results-driven Senior Brand Manager and Shopify Developer with 4+ years of e-commerce expertise spanning custom Liquid development, AI-powered ultra-4K visual production, and performance marketing. Skilled at scaling fashion brands across Pakistan and the UK through immersive Shopify experiences, webhook-based integrations, and Meta ad strategies that consistently achieve 10+ ROAS. Backed by a strong analytical foundation in Statistics and Data Science at the University of the Punjab.

Senior Brand Manager - FB Express Online

(2025-01)

Lead full digital strategy across Shopify and social platforms for a growing fashion brand.

• Develop and maintain the Shopify storefront — Liquid coding, custom sections, 3D product views and app integrations.
• Manage an AI-powered product photography pipeline delivering ultra-4K imagery across all categories.
• Run Meta Business Suite campaigns with pixel tracking, retargeting and audience segmentation.

Brand Manager & Website Developer - Sahibas By Mirza

(2023-01 - 2025-01)

• Owned end-to-end Shopify development — theme coding, custom Liquid sections and responsive overhauls.
• Architected webhook-based integrations linking Shopify to third-party fulfilment, inventory and CRM systems.
• Introduced AI photo shoot workflows, cutting photography costs by 40% while upgrading to ultra-4K output.
• Achieved consistent 10+ ROAS on scaling Meta campaigns through data-informed creative and targeting.

Senior Website Developer & Order Manager - Aoun Collection

(2021-01 - 2023-01)

• Built and maintained the complete Shopify storefront using Liquid, custom sections and 3D viewer integration.
• Managed the full order lifecycle — processing, fulfilment coordination and customer service.
• Implemented Meta Pixel, set up retargeting audiences and contributed to measurable conversion gains.

Shopify Developer — Client Services - Umzay, Amaya Pret (UK)

Provided end-to-end Shopify services — visual redesigns, theme customisation and storefront strategy for local and UK-based fashion brands.

• Built custom Liquid sections (slideshow heroes, styling galleries, promotional strips) and refined UX to improve engagement and conversions.

Social Media Manager - Lily Pakistan

• Created and scheduled high-engagement content across Instagram, Facebook and TikTok.
• Configured Meta Business Suite automations — instant replies, auto-comment responses and lead-gen flows.
• Produced AI-generated product visuals and managed social ad budgets for seasonal promotions.

BS - Statistics - University of the Punjab