Rabia Ashraf

Executive Assistant with over 10+ years of experience

Talent

KarachiMember since August 10, 2026

Social Media ManagementTravel ArrangementsData Entry

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Social Media ManagementTravel ArrangementsData Entry

About

Highly organized and detail-oriented Executive Assistant with over 10+ years of experience supporting senior executives, managing office operations, and handling confidential matters. Proven ability to manage multiple priorities, coordinate communication, and enhance productivity. Skilled in administration, social media management, and client coordination with a strong commitment to professionalism and efficiency.

Experience

Executive Assistant to MD/CEO - JOFA Group (Pvt) Ltd. / TIS

(2025-06)

Maintain All Daily Activities of CEO.update calendar and daily reminders.
Handle And Prioritize All Outgoing or Incoming Correspondence (E-Mail, Letters, and Packages Etc.) Make Travel Arrangements For CEO.
Handle Confidential Documents Ensuring They Remain Secure.
Attend Meetings and Keep Minutes.
Look after All Social Media Pages.
Make Daily Reports, weekly and monthly reports.
Maintain Electronic and Paper Records Ensuring Information Is Organized and Easily Accessible
Keep Financial Record Personal and Official.

Freelance Social Media Executive - Freelance

(2021-11 - 2025-06)

Designed digital content(logos, flyers, thumbnails, posts)
Managed social media accounts and campaigns
Performed data entry, document conversion, and content creation
Worked on affiliate marketing, surveys, and reviews.

Executive Assistant to CEO / Administration - Go Big Trade (Pvt) Ltd.

(2018-12 - 2021-05)

Maintain Executive's Agenda and Assist in Planning, Appointments, Board Meetings, And Conferences Etc. Attend Meetings and Keep Minutes.
Receive And Screen Phone Calls and Redirect Them When Appropriate.
Handle And Prioritize All Outgoing or Incoming Correspondence (E-Mail, Letters, And Packages Etc.) Make Travel Arrangements for Executives.
Handle Confidential Documents Ensuring They Remain Secure.
Maintain Electronic and Paper Records Ensuring Information Is Organized and Easily Accessible Keep Financial Record Personal and Official.
Manage all social media accounts.
Manage over all office administration as well

Executive Assistant to CEO - GCS (Pvt) Ltd.

(2018-06 - 2018-12)

Maintain Executive's Agenda andAssist in Planning, Appointments, and Board Meetings Conferences Etc. Attend Meetings and Keep Minutes.
Receive And Screen Phone Calls and Redirect Them When Appropriate.
Handle And Prioritize All Outgoing or Incoming Correspondence (E-Mail, Letters, And Packages Etc.) Make Travel Arrangements for Executives.
Handle Confidential Documents Ensuring They Remain Secure.
Maintain Electronic and Paper Records Ensuring Information Is Organized and Easily Accessible Make Weekly & Monthly Reports.

Director Operations & Administration - Shah Event Management

(2017-08 - 2018-05)

Maintain All Daily Activities Of CEO.
Receive And Screen Phone Calls and Redirect Them When Appropriate.
Handle And Prioritize All Outgoing or Incoming Correspondence (E-Mail, Letters, and Packages Etc.) Make Travel Arrangements For CEO.
Handle Confidential Documents Ensuring They Remain Secure. Attend Meetings and Keep Minutes.
Maintain Social Media Page of Shah Event Management.
Make Daily Reports.
Follow Up on The Concepts and Proposals Approved by Clients. Meeting With Clients and Sponsors as Well.
Ensuring That Client Event Requirements Are Met. Plan And Propose Workflows for Every Event.
Ensure A Smooth Operation Throughout Each Event.
Required To Work Closely with The Members of The Team to Collectively Produce a Successful Event. To Handle Multiple Projects from Entry Level to Mega Huge Events

Customer Support Executive - TRG IBEX Global

(2017-12 - 2018-07)

Provided customer support and medical advisory services
Handled inbound/outbound calls across Pakistan
Maintained call records and reports

Social Media Executive - 92 News Channel

(2015-05 - 2016-11)

Monitor 92newshd Page Ratings, And Customer Reviews and Respond Accordingly.
Post Tickers Breaking and All News Segments on 92newshd Facebook, Tweeter Dailymotion and 92NewsWebsite.
I Am Responsible for Designing, Implementing and Monitoring All the Digital Marketing Campaigns For92newshd Social Media Channels.
Understand The Goal, Audience, And Message of a Campaign and Create Content to Suit.
Manage Assigned Social Media Accounts and Maintain Daily Activity of All the Accounts Of 92newshd. Oversees Facebook Timeline, Thumbnails, Landing Pages, And Twitter@92newschannel Profile for Tweets, Re-Tweets and Favorites Whereas Timely Responding to Inbox or Direct Messages.
Video Editing and Uploading (Approx. 60+ Videos A Day). Coordinate With All Program Producers Across Pakistan.
Research Content Ideas with the Goal of Growing the Audience of Our Blog & Social Media Channels.

Executive Assistantto CEO - My Land Builders & Developers

(2013-08 - 2015-06)

Maintain All Daily Activities Of CEO.
Receive And Screen Phone Calls and Redirect Them When Appropriate.
Handle And Prioritize All Outgoing or Incoming Correspondence (E-Mail, Letters, and Packages Etc.) Make Travel Arrangements For CEO.
Handle Confidential Documents Ensuring They Remain Secure. Attend Meetings and Keep Minutes.

Senior Relationship Officer - Jubilee Life Insurance

(2011-06 - 2013-05)

Cross Selling to Existing Customers and Make New Customer Provide Solution To the Customer's Financial Needs.
Ensuring Customer Satisfaction.
Preparation & Maintain the Sales Call Report.
ExploringNew Sales Areas & Way to Achieve Target. Sell Insurance Plans.

Office Administrator & Teacher - Atlas Coaching Academy

(2009-02 - 2011-04)