Rameesha Rana

Digital Marketing professional with 2.5+ years at Remit Choice (fin-tech, international money transfer) and 6-month banking internship. Skilled in digital campaigns, user acquisition, and performance marketing, with a focus on data-driven growth and conversion optimization.

Digital Marketing Officer - Remit Choice Limited

Performing all responsibilities previously handled as Officer

• Managed paid performance marketing campaigns using Meta Business Suite to drive user acquisition and conversions.
• Created and executed email marketing campaigns on (Mailchimp) for transactional, non-transactional, and engagement customers.
• Used RMS customer data to segment audiences for targeted, data-driven email campaigns.
• Updated website banners and content using D Panel.
• Planned social media content and created creatives using Canva.
• Wrote SEO-optimized blogs and website content to improve organic traffic.
• Managed influencer outreach to support brand awareness and growth.
• Wrote and scheduled push notifications to increase user activity and campaign conversions.
• Wrote scripts and content ideas for influencers to support marketing campaigns and brand promotions.

Banking Intern - National Bank of Pakistan (NBP)

6 Months

• Assisted in daily banking operations and customer service activities.
• Gained exposure to financial transactions, account handling, and banking procedures.
• Supported documentation, record management, and client query handling.

Data Entry Operator (Website) - Murshaid

2 Months

• Managed product listings on website with accurate data entry and updates.
• Wrote product descriptions to improve clarity, engagement, and user understanding.
• Maintained content accuracy and ensured consistency across product pages and customer-focused operations.

M.COM - GC University Faisalabad (2019-01 - 2020-12)

B. Com - Punjab University (2017-01 - 2018-12)

I. Com - Jamia - Tul - Banat Degree College (2015-01 - 2016-12)