Rashidlatif Butt

Sales and Business Development Professional with 8+ years of experience across U.S. and UAE-based campaigns in insurance, telecom, healthcare, and renewable energy sectors. Skilled in lead generation, social media management, digital marketing, telemarketing, client acquisition, and team leadership. Proven track record of driving sales growth, building strategic partnerships, and managing customer engagement through digital and direct outreach channels.

Channel Sales Team Lead at Etisalat (2023-01 – 2025-01)

• Led a team of 20 sales reps to promote Etisalat telecom products and services across UAE markets.
• Created weekly reels and carousel campaigns promoted through Meta Ads, WhatsApp Marketing, and generated 40% of total leads and reduced cost per lead by 25% through audience segmentation and retargeting.

Business Development Specialist at Sky Link Communication (2021-01 – 2023-01)

• Managed U.S.-based Auto Insurance campaign through email marketing and outbound telemarketing.
• Conducted customer outreach using an auto-dialer system and social media direct messaging, generating 500+ qualified appointments monthly.

Business Development Associate at Work.com (2020-01 – 2021-01)

• Executed U.S.-based campaigns in Funeral Expense, Medicare, and Solar Energy sector.
• Generated 1100+ qualified leads monthly with a high-performing sales team.

Business Development Executive at Talkline BPO (2019-01 – 2020-01)

• Supported U.S.-based Funeral Expense, Medicare, and Solar Energy campaign through outsourced sales operations via social selling.
• Contributed to campaign growth by connecting U.S. businesses with cost-effective sales support from Pakistan.

Business Development Executive at State Life Insurance (2018-01 – 2019-01)

• Promoted Life Insurance, Family Protection Plans, and Health Insurance solutions to individual and family clients.
• Expanded client outreach through relationship building, referrals, and targeted sales initiatives.

Sales Representative at Grid Communications (2016-01 – 2018-01)

• Started as a trainee in U.S.-based solar energy sales and marketing, learned lead generation, customer outreach, and campaign management.
• Gained hands-on experience in customer education, explaining solar panel benefits, ROI, and financing options.
• This role provided a strong foundation in sales, lead generation, marketing and customer engagement.

Master of International Relations in International Relations – Karakoram International University (2024-01 – 2026-01)