Rida Zahra

TikTok Shop Affiliate Strategist with over 3 years of experience helping eCommerce brands grow through affiliate marketing, creator partnerships, and data-driven TikTok Shop strategies. Experienced in managing end-to-end TikTok Shop operations, affiliate recruitment, product optimization, campaign execution, and GMV Max Ads. Successfully contributed to generating over $250K+ in affiliate-driven sales while improving creator performance and store growth.

TikTok Shop Affiliate Strategist at Moom Health (2025-07 – Present)

• Managed TikTok Shop affiliate program for a women's wellness brand.
• Recruited and onboarded high-performing TikTok creators.
• Built affiliate partnerships that generated $1.M GMV in 90 Days via Campaigns, promotion & Affiliates.
• Coordinated product seeding and creator collaborations.
• Optimized commission strategies to improve affiliate performance.
• Tracked campaign KPIs and creator ROI.
• Worked closely with marketing teams to scale GMV through affiliate campaigns.

Social Media Strategist at Aeromats (2025-03 – Present)

• Developed and executed social media strategies for a U.S.-based fitness and wellness brand.
• Managed monthly content calendars across Instagram, focusing on brand awareness and audience engagement.
• Created high-performing content strategies, including Reels, Stories, educational posts, and product-focused campaigns.
• Collaborated with creators and influencers to expand brand reach and drive engagement.
• Monitored content performance, analyzed insights, and optimized strategies based on data.
• Conducted competitor research and identified content opportunities to improve organic growth.
• Produced monthly analytics reports with actionable recommendations for continuous improvement.

Bachelor of Computer Science in BSCS – University of Southern Punjab (2022 – 2026)