Zainab Siddiqa

Results-oriented e-commerce strategist specializing in TikTok Shop management and D2C brands scaling. Expert in end-to-end product launches and revenue optimization, with a history of delivering £300k+ in gross sales within a 90-Days window. I leverage deep expertise in creator relations, viral content strategy, and automated GMV ads bidding to drive consistent, six-figure growth for Private Label and White Label brands.

TikTok Shop Growth Strategist at TikTok Shop (2024-10 – Present)

TikTok Shop Growth Strategist responsible for executing scale-up strategies and revenue optimization

• Executed a 90-day scale-up strategy that generated £300k+ in total revenue, transitioning the account from launch to a high-volume market leader
• Scaled GMV by £100k+ through targeted 'GMV Max' ad campaigns, optimizing bidding strategies and creative testing to maintain a high ROAS
• Maintained a 4.8/5.0 Shop Rating by implementing rigorous operational SOPs, ensuring 100% compliance with TikTok's shipping and quality benchmarks while scaling rapidly

Affiliate Marketing Specialist (2022-01 – 2024-01)

Affiliate Marketing Specialist managing influencer relations and campaign optimization

• Managed end-to-end influencer relations, from initial outreach and negotiation to creative briefing and performance tracking
• Optimized conversion rates by analyzing campaign data and pivoting strategies toward high-performing creators and content formats

Intermediate in Computer Science in Information Technology – Sir Syed Girls College, Multan (2019-04 – 2020-10)

Savvy Bootcamp 2024 in Account Management and Content-Creating Training – TikTok Shop (2024-01)