Rimsha Arooj
School Principal | Education Leader | Digital Marketing Professional
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About
Accomplished education leader with over four years of experience in school administration, academic leadership, and curriculum management, complemented by hands-on expertise in digital marketing, including social media strategy, lead generation, and brand growth. Proven track record of improving academic performance, leading teaching teams, and driving institutional growth through innovative, data-informed strategies. Seeking to leverage a unique blend of educational leadership and digital marketing expertise to contribute to organizational growth within a forward-thinking school, education group, or corporate organization in the UAE.
Experience
Principal - Spirit School System - Faisalabad
(2026-01)
- Lead overall school administration and day-to-day operations, ensuring smooth functioning across academic and support departments.
- Direct and mentor teaching and academic teams, fostering accountability, collaboration, and continuous improvement.
- Develop and implement curriculum plans aligned with institutional goals and modern pedagogical standards.
- Monitor academic performance and student progress through structured evaluations and targeted intervention strategies.
- Maintain student discipline, academic records, and safety standards in compliance with institutional policy.
- Plan and oversee co-curricular and extracurricular activities to support holistic student development.
- Drive continuous improvement of school systems, processes, and educational quality benchmarks.
- Serve as the primary point of contact for parents and stakeholders, strengthening trust and community engagement.
- Design academic strategies and coordinate staff scheduling, training, and performance management.
Biology Teacher (Part-Time) - Spirit School System Academy - Faisalabad
(2026-01)
- Teach Biology to secondary-level students, simplifying complex biological concepts into clear, accessible lessons.
- Prepare structured lesson plans aligned with curriculum objectives and student learning outcomes.
- Conduct regular assessments and evaluations to track student understanding and academic progress.
- Apply varied instructional techniques and visual aids to enhance comprehension of challenging topics.
- Provide individualized support and feedback to help students strengthen academic performance.
Freelance Digital Marketing Professional - Self-Employed - Faisalabad
(2025-01)
- Plan and execute social media marketing campaigns to build brand awareness and audience engagement for client businesses.
- Generate qualified leads through targeted digital campaigns and conversion-focused content strategies.
- Develop and manage content strategies across social platforms to grow follower base and audience reach.
- Run brand awareness campaigns that increase visibility and strengthen client market positioning.
- Manage day-to-day social media accounts, including content scheduling, community engagement, and performance tracking.
- Drive website and profile traffic through organic and paid online marketing strategies.
- Plan, launch, and optimize marketing campaigns based on performance data and analytics insights.
- Maintain clear, consistent client communication to align marketing deliverables with business objectives.
Biology Lecturer - Students' Inn Academy - Faisalabad
(2025-05 - 2026-01)
- Conducted assessments and evaluations to monitor student progress and adapted teaching strategies accordingly.
- Developed and delivered comprehensive Biology curricula, integrating modern teaching techniques.
- Created engaging instructional presentations using MS PowerPoint to support lesson delivery.
Principal - Students' Inn School System - Faisalabad
(2024-01 - 2026-01)
- Provided strategic leadership and vision to improve academic performance and student engagement.
- Oversaw the hiring, training, and evaluation of teaching staff to ensure high educational standards.
- Collaborated with parents, staff, and the community to promote student success and well-being.
- Implemented innovative teaching methodologies that enhanced curriculum delivery and the learning environment.
Biology Lecturer - Beacon Light Academy - Faisalabad
(2023-02 - 2024-12)
Science Teacher - Manchester School System - Faisalabad
(2022-03 - 2024-01)
Education
BS - Botany - Govt. College University (2019-01 - 2022-01)
FSc - Pre-Medical - Divisional Public School and College (2017-01 - 2019-01)

