Rizwan Mughal

Results-driven Sales and Marketing professional with more than 24 years of experience in FMCG, consumer goods, ceramics and cosmetics industries. Proven track record of driving sales growth, developing distribution networks, leading cross-functional teams, and achieving business targets across Sindh and Balochistan regions. Strong expertise in sales management, market development, channel expansion, business planning, team leadership, and customer relationship management.

Zonal Manager – Sukkur Zone at Amna Food Multan (Pvt.) Ltd. (2021-10 – 2024-03)

• Led sales operations across the Sukkur Zone.
• Managed distributor relationships and market expansion initiatives.
• Achieved sales targets through effective planning and team coordination.
• Monitored market trends and competitor activities to strengthen market share.

Business Development Manager – Sukkur Zone at IBL Operations (L'Oréal Pakistan) (2020-11 – 2021-09)

• Developed and executed business growth strategies.
• Expanded product visibility and retail coverage.
• Managed key accounts and distributor performance.
• Ensured achievement of sales and profitability targets.

Area Sales Manager – Sindh & Balochistan at Karam Ceramics (Pvt.) Ltd. (2011-03 – 2020-05)

• Managed regional sales operations across Sindh and Balochistan.
• Developed dealer networks and enhanced market penetration.
• Prepared sales forecasts and monitored performance metrics.
• Led sales teams to consistently achieve business objectives.

Area Sales Manager – Sindh & Balochistan at Akbar Food (Pvt.) Ltd. (Walker) (2005-03 – 2011-01)

• Increased market coverage and strengthened distribution channels.
• Managed customer relationships and resolved complaints promptly.
• Conducted sales planning and implemented promotional activities.

Area Sales Officer – Sindh & Balochistan at Kidco Manufacturers (Pak Agro Chemicals) (2002-12 – 2005-01)

• Managed sales activities and distributor networks.
• Promoted agrochemical products across assigned territories.
• Conducted market surveys and competitor analysis.

Bachelor of Science in B.Sc. – Shah Abdul Latif University (1997)

Higher Secondary Certificate in HSC – Science – Islamia Science College (1994)

Secondary School Certificate in SSC – Government M.K. High School (1992)