Saadafsar

Results-driven Sales & Marketing Professional with 11+ years of experience in industrial manufacturing, corporate B2B sales, real estate, and business development. Proven expertise in driving revenue growth through dealer development, market expansion, customer acquisition, relationship management, and strategic sales planning. Experienced in managing distribution networks, executing digital marketing campaigns, conducting market research, and building long-term client relationships.

Strong track record of achieving sales targets, negotiating high-value deals, and collaborating with cross-functional teams to deliver sustainable business growth.

Sales Operations Coordinator at ZRK Group (2025-10 – Present)

• Streamlined order processing timelines from manufacturing plants to regional distributors, cutting order-to-delivery delays.
• Maintained 100% active operational synchronization with authorized dealers and wholesale distributors across the region.
• Resolved order discrepancies, credit limit issues, and transportation delays, securing repeat client accounts.
• Logged, processed, and tracked bulk commercial orders for premium MDF, Swiss MDF, chipboards, and door skins.
• Acted as the primary point of contact for the 500+ authorized dealer network, providing updated product catalogs, pricing sheets, and stock availability.
• Teamed up with production plants, warehouses, and logistics fleets to verify product dispatch and inventory balances.
• Compiled weekly sales volume charts, outstanding recovery sheets, and dealer performance reports for the Sales Operations Head.
• Qualified inbound B2B corporate and contractor inquiries from digital platforms, routing them to the field sales executives.
• Maintained customer ledgers, tracked invoice maturity dates, and coordinated with finance to clear credit approvals for new dispatches.

Head of Sales at Kings Mall and Hotel (2023-08 – 2025-09)

• Spearheaded project monetization, successfully closing and selling 60% of total inventory (shops and apartments) during tenure.
• Secured high-value investments by targeting overseas Pakistanis and local premium investors for investor acquisition.
• Managed and mentored a high-performing 20-member team, comprising 14 Sales Executives and 6 Marketing Personnel.
• Formulated targeted sales plans specifically for high-net-worth individuals, local investors, and expatriate Pakistanis.
• Oversaw digital lead generation initiatives utilizing the Zameen portal and targeted Facebook campaigns to elevate pipeline value.
• Set monthly sales targets, monitored key performance indicators (KPIs), and conducted advanced sales training for deal closure.
• Directed the 6-member marketing team to synchronize digital advertising spend with construction milestones.
• Managed contract execution and booking processes for premium commercial shops and apartments.
• Monitored local property trends and competitor pricing to optimize the value of under-construction inventory.

Sales Manager at Kings Mall and Hotel (2021-07 – 2023-08)

• Consistently surpassed individual and team quarterly sales quotas for shops and luxury apartment bookings, accelerating pipeline development.
• Onboarded and trained 6 new Sales Executives, significantly reducing their time-to-first-deal.
• Achieved a high conversion rate of inbound digital leads into finalized property bookings.
• Supervised a team of sales executives, monitoring daily call volumes, site visits, and follow-up activities.
• Conducted product presentations and site tours for prospective buyers, personally handling final negotiations for high-value bookings.
• Qualified and distributed inbound investor leads from Zameen and targeted Facebook campaigns to the sales team.
• Managed dedicated communication channels for overseas Pakistani investors, facilitating virtual presentations across different time zones.
• Administered and executed structured installment plans and payment schedules as designed by the Chairman/Owner.
• Logged sales interactions, updated inventory availability, and tracked pipeline progression using sales tracking tools.
• Gathered market intelligence on local real estate pricing and buyer preferences in Peshawar to support pricing strategies.

Assistant Manager Corporate Sales at TPL Trakker Pvt Ltd (2018-04 – 2021-07)

• Managed B2B corporate accounts and negotiated high-value contracts with multinational clients.
• Exceeded annual sales targets by 18% through strategic client acquisition and retention programs.
• Delivered executive demos and solution presentations to drive enterprise adoption.
• Enhanced CRM pipeline hygiene, improving forecasting accuracy and increasing close rates.

Area Sales Manager at The Global Care Company (2015-02 – 2018-03)

• Expanded market presence across multiple districts through distributor onboarding and channel enablement.
• Increased revenue by PKR 12M annually via dealer engagement, seasonal promotions, and disciplined field execution.
• Implemented field programs and farmer outreach initiatives, achieving 40% product adoption growth.
• Built performance dashboards and demand plans to improve distributor service levels and stock turnover.

BSc (Hons) in Rural Development – University of Agriculture, Peshawar (2010 – 2013-12)