Saba Hameed

Amazon Marketplace Executive with 3+ years of experience driving brand growth. I specialize in scaling brands through data-driven strategies—leveraging Amazon PPC, SEO, and high-converting listing optimization to improve rankings, boost conversions, and maximize profitability. Proven expertise in managing Sponsored Ads, optimizing premium A+ (EBC) content, and maintaining strong account health while collaborating cross-functionally to enhance overall brand performance.

I focus on turning insights into action—driving visibility, increasing customer engagement, and building sustainable revenue growth on Amazon.

Amazon Marketplace Executive - Vlead

(2025-05)

• Managed Amazon PPC for multiple brands with 500+ SKUs across multiple niches, including kitchen accessories, home decor and games.
• Achieved 10x ROAS by optimizing bids, keywords, and budgets based on data.
• Reduced TACoS by up to 40% by balancing paid ads with organic growth strategies.
• Improved organic ranking and visibility (50% increase) through keyword research and listing SEO.
• Increased conversion rates by 50% by creating optimized listings and guiding Premium A+ Content design.
• Boosted CTR by 35% and reduced ACoS by 20% through better targeting and ad optimization.
• Ran full-funnel campaigns using Sponsored Products, Sponsored Brands, and Sponsored Display.
• Reduced wasted ad spend by removing low-performing keywords and improving campaign structure.
• Built simple performance reports to track key metrics and support decision-making.
• Identified growth opportunities through search query performance report, search term report and competitor analysis.
• Monitored key performance metrics including ACOS, TACOS, ROAS, CTR, and conversion rates to drive PPC effectiveness.
• Conducted comprehensive keyword research and optimized product listings utilizing Helium 10, SQPR, and Search Term Reports.
• Managed campaigns and budgets based on data-driven insights and performance analysis to maximize ROI.
• Oversaw Amazon Brand Registry management, ensuring compliance and optimizing brand assets, including premium A+ content and videos.
• Collaborated with design teams to optimize storefronts and supported product launches and promotional strategies to increase visibility and sales.
• Tracked inventory and coordinated with supply chain to ensure fulfillment accuracy; monitored orders, return requests, and customer feedback for continuous improvement.
• Handling Amazon Seller Support Cases and resolving account health issues.

Amazon Operations Associate - MBR International

(2023-09 - 2024-12)

• Managed end-to-end Amazon Seller Central operations, ensuring account health and policy compliance
• Created and optimized product listings (SEO, keywords, content) to improve visibility and conversions
• Handled catalog management using flat files, including bulk edits, error resolution, and variation setup
• Monitored inventory, forecasting, and order flow to maintain optimal stock levels
• Analyzed sales, advertising, and profitability data to generate insights and improve performance
• Resolved listing issues, suppressions, and account health alerts; managed appeals when required
• Coordinated with graphics teams for creatives (images, premium A+ Content and videos) and overall listing improvements
• Managed customer queries and feedback to maintain high satisfaction levels

Bachelors of Business Administration - BBA - Newports Institute of Communications and Economics (2022)

Diploma of Associate Engineer - Electronics - SUPARCO (2017)

Secondary School Certificate - Science - Aman Grammar School (2014)