Sadaf Khaliq

Serve to date with multinationals, private firms on key position in field of marketing and communications. Have enriched experiences in developing and implementing focused and result oriented strategies for strong public profile of an organization.

Manager Marketing and Communications at Kalim Associates, Real Estate and Investment Company (2013 – 2014)

• Streamline internal and external communication processes and channels.
• Devised and implement marketing and communication strategies.
• Trained Engineers for Project Management.
• Hired appropriate advertising agencies for commercial activities.

Marketing Consultant/ Analyst at Varied Firms/Entrepreneurs (2011 – 2013)

• Consulted for business idea feasibility and market assessment.
• Entrusted with company secrets and confidential studies evaluation and assessments including new market development, new product launches, existing public perception, employee satisfaction and performance.
• Reevaluating and redesigning existing knowledge mechanisms for effective knowledge centers.
• Recruiting suitable candidates for opening vacancies.

Public Relations Officer at Islamabad Marriott Hotel (2006 – 2009)

• Implemented Marriott Brand standards-----Marriott Brand Voice initiatives by Marriott International globally in Marriott Franchises, Pakistan.
• Conceptualize and devised new items expanding the project (Brand Voice) scope.
• Regularly produced imaginative and creative collaterals for Hotel services, also developed hotel first ever informative leaflets of varied services offered.
• Create and managed Hotel quarterly newsletter “Marriott Matters” for more then 2000 customer base that include foreign diplomats, prolific businessmen/women and media.
• Formulated innovative and effective budgeted publicity and marketing plans for hotel services, including Islamabad Marriott first customer loyalty card. The card program comprised 40% of overall restaurants sales in following year.
• Managed Hotel extensive database that remained instrumental for service enhancement and customer needs.
• Conjured up and managed hotel services marketing campaigns.
• Developed and managed effective media contact book for the company that consistently helped in creating strong profile and garnered strong media support time after time.
• Developed hotel photographic library and managed hotel website in collaboration with Marriott International.
• Catalogued Islamabad Marriott Hotel accomplishments to Marriott International and National press both on international and national platforms through press conferences, radio and television (either through live or pre-recorded interviews and press releases).

Channel Development Manager at Sunsilk, Unilever, Pakistan. (2004 – 2006)

• Developed market for Sunsilk through effective salon panel consisting of more than 80 salons of twin cities.
• Mentor salon owners and their team to serve as brand ambassadors in field on day to day basis.
• Implemented market driven strategies by selecting the market leaders, managing events and organizing first ever “on road salon” in twin cities.
• Re-design work processes to run activities through a well-managed schedule.
• Regularly made and presented pertinent reports to inform management on market progress, competitor’s market share and current consumer trends.
• Excelled with minimal supervision, maintaining strong commitment to company and colleagues.

Researcher (Volunteer) at Aangan Program, Rozan, Islamabad (2002)

• Successfully held workshops for local schools of Islamabad for child sexual abuse awareness.
• Conducted and presented comprehensive research report that highlighted the need for revamping advocacy program in this regard.
• Analyzed data using Spss.

Professional Masters in Business Administration – SZABIST, Islamabad

Masters in Behavioural Sciences – Fatima Jinnah Women University, Rawalpindi.