Safeer Fazal

Results-driven Digital Marketing Manager with 15+ years of progressive experience delivering measurable growth across eCommerce, SaaS, and local-business verticals. Proven track record managing 200+ Google Ads & Meta campaigns with consistent focus on ROI maximisation, lead generation, and sustainable organic reach. Skilled team leader who mentors cross-functional squads, crafts data-backed roadmaps, and translates analytics into high-impact decisions.

Digital Marketing Manager at WebSouls (2019-10 – Present)

• Directed SEO strategy across 100+ client accounts — on-page, off-page & technical audits delivering first-page rankings.
• Optimised high-budget Google Ads & Meta campaigns achieving 30%+ ROAS lift across key accounts.
• Built and mentored a 5-member SEO team; deployed GA4 + Looker Studio cutting reporting time by 40%.

Team Lead — SEO & Digital Marketing at Systronic IT Services (2015-01 – 2019-09)

• Led 10-member team delivering 200+ SEO & paid-media projects across eCommerce, SaaS & local business.
• Drove consistent double-digit organic traffic growth QoQ via bespoke per-vertical strategies.
• Maintained 90%+ client retention; reduced team onboarding time by 30%.

SEO Executive at Opus Communication (2013-10 – 2014-12)

• End-to-end on/off-page SEO for 10+ client accounts; sustained MoM keyword & traffic gains.
• Multi-platform SMO (FB, Twitter, LinkedIn) growing engagement through data-driven content.

SEO & SMO Specialist at Saimtec Company (2010-09 – 2013-07)

• White-hat SEO & SMO for multiple client websites delivering durable ranking improvements.
• Technical fixes (meta, internal linking, crawl) & high-authority backlink profiles via outreach.

Bachelor's Degree – Allama Iqbal Open University, Pakistan (2019)

Intermediate (I.Com) – Karachi Board, Pakistan (2010)