Salman Malik
Digital marketing, Sales, business growth, management
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About
Entrepreneurial and forward-thinking professional with 10+ years of hands-on experience in ecommerce and online retail. Successfully built and managed independent e-commerce and Amazon stores, handling end-to-end operations including Meta ads management, order fulfillment, customer service, logistics coordination, and return handling. Known for strong problem-solving abilities, out-of-the-box thinking, and a strategic mindset that's always a step ahead.
Experienced operations and sales professional with a strong background in managing teams, improving systems, and delivering consistent results. Known for strategic thinking, leadership, and the ability to turn business challenges into growth opportunities.
Experience
Senior Business development executive at Spogen pvt ltd (2025-03 – 2025-10)
Drove business growth by developing and executing strategic marketing and expansion plans, led website revamp and SEO operations, managed paid campaigns, and established UK-based eCommerce operations.
- Drove business growth by developing and executing strategic marketing and expansion plans
- Led website revamp and SEO operations, significantly improving organic traffic and search rankings
- Managed and optimized paid campaigns on Google and Meta to increase visibility and lead generation
- Built and scaled social media presence through targeted content and branding strategies
- Launched and managed email marketing campaigns to boost customer engagement and retention
- Introduced new product ideas based on market research, contributing to revenue growth
- Established and scaled a UK-based eCommerce operation, handling Shopify setup, product listings, and end-to-end logistics
- Managed client communications, aligned cross-functional teams, and ensured delivery of business objectives
- Conducted market research and competitor analysis to identify new growth opportunities
- Monitored industry trends to adapt strategies and stay ahead of competitors
- Managed budgets for marketing and business development initiatives
- Identified new markets and expansion opportunities, including international growth
Meta Ads Manager (Freelance Project) at Visa Consultant Agency (2025-01 – Present)
Managing Meta ads, lead generation, and client guidance for visa consultation services.
- Managing Meta ads, lead generation, and client guidance
- Optimize the ads to make sure it is reaching the right audience
- Understand client needs to recommend suitable visa options
- Build trust and relationships through clear communication and active listening
- Convert leads by addressing concerns and highlighting visa benefits
- Follow up diligently to ensure client satisfaction and retention
E-Commerce Store Owner (KSA) at Self-Employed (2015-01 – 2023)
Created, managed, and optimized multiple social media ad campaigns across platforms to drive conversions and revenue growth.
- Created, managed, and optimized Facebook, Instagram, Snapchat and TikTok ad campaigns to boost conversions and ROI
- Developed and executed sales strategies to drive revenue growth
- Handled customer inquiries and resolved concerns promptly to ensure satisfaction
- Processed returns and managed refunds
- Utilized CRM tools to track customer interactions and improve retention
- Engaged in persuasive communication and targeted outreach to increase sales
- Monitored and analyzed ad performance for continuous campaign improvement
- Coordinated with courier companies to ensure smooth and timely delivery operations
- Handled social media pages, answered messages, convinced customers, booked orders
Education
Bachelors in Business and Commerce – Superior College Sialkot (2015-01 – 2023)
Intermediate in Computer Science – Superior College Sialkot
