Ehtasham Mehmood

A results-driven Digital Marketing leader with over two decades of cross-industry experience spanning Search Engine Optimization (SEO), Performance Marketing (PPC), and Meta Advertising (Facebook & Instagram — 8+ years of specialized expertise), alongside Brand Strategy and UI/UX Design. Proven track record architecting end-to-end digital strategies — from high-converting websites and lead-generation funnels to data-driven paid and organic campaigns — that elevate brand equity, deepen customer engagement, and deliver measurable ROI across telecommunications, e-commerce, retail, hospitality, and real estate sectors.

Marketing Head and Business growth - MMBA

(2023-03)

MMBA is a well-established UK-based firm of Chartered Accountants and Auditors, delivering comprehensive audit, accountancy, tax, and financial consultancy services to a diverse portfolio of corporate and individual clients across the United Kingdom.

• Architected and launched a cutting-edge, conversion-optimized corporate website from the ground up, engineered specifically to maximize qualified lead generation.
• Spearheaded a comprehensive rebrand of the company’s corporate identity and publication suite, elevating them to meet international design and communication standards.
• Conducted in-depth keyword gap analysis and competitive benchmarking to inform a data-driven SEO strategy and strengthen organic search performance.
• Drove organic search performance to achieve over 1,000 keywords ranking on Page 1 of Search Engine Results Pages (SERPs).
• Directed strategic oversight and optimization of the full marketing budget, ensuring maximum ROI across all channels.
• Developed and implemented high-conversion content strategies for landing pages aligned with lead-generation objectives.
• Streamlined the content/article approval workflow and executed a strategic outreach program to secure placements on high domain-authority websites, strengthening the site’s backlink profile.
• Led and mentored a cross-functional team of SEO specialists, graphic designers, and content writers, fostering a high-performance, collaborative marketing function.

Marketing Head (Punjab Region) - Second Cup

(2022-08 - 2023-01)

Second Cup Coffee is Pakistan’s most beloved coffee shop brand and its fastest-growing chain, operating a network of 50+ branches nationwide.

• Conceived and executed strategic promotions, contests, and experiential events to drive footfall and in-store traffic growth.
• Designed, launched, and continuously optimized advertising campaigns across all digital channels to maximize reach and ROI.
• Owned end-to-end planning and management of the regional marketing budget, ensuring disciplined, ROI-driven resource allocation.
• Directed content strategy and final sign-off across all social media platforms to maintain brand consistency and engagement.
• Cultivated strong in-person relationships through regular engagement and networking with franchisees and vendor partners across the region.
• Integrated high-profile influencer partnerships to humanize the brand narrative and amplify organic reach.
• Deployed an integrated brand communications strategy spanning traditional advertising, grassroots marketing, digital advertising, social media, WhatsApp marketing, and email marketing.
• Defined brand identity requirements for billboards and signage across all branches, ensuring rigorous brand compliance standards region-wide.
• Designed and launched the brand’s website from the ground up to strengthen digital visibility and market presence.

Digital Marketing Head - UNFmarketing

(2021-01 - 2022-08)

UNF Marketing is an investment advisory firm delivering specialized real-estate consultancy services centered on cost optimization, portfolio development, and strategic location analysis.

• Designed and continuously optimized advertising campaigns to maximize return on ad spend (ROAS) and overall marketing ROI.
• Formulated content strategy and secured final approval across all social media channels to ensure brand consistency.
• Led a ground-up rebrand and rebuild of the corporate website, significantly improving lead generation and organic SEO performance.
• Designed and implemented integrated social media strategies tightly aligned with overarching business objectives.
• Held full oversight of all social media accounts and final creative approval authority across all advertising assets.
• Produced comprehensive performance analytics and reporting on marketing campaign effectiveness to inform strategic decision-making.
• Partnered closely with the Sales team to convert warm leads into qualified, revenue-generating customers.

Digital Marketing Director - KnocknShop

(2016-11 - 2021-12)

KnocknShop is a leading Pakistani e-commerce platform offering thousands of new product styles daily across categories including apparel, jewelry, cosmetics, home décor, and more.

• Directed the end-to-end build, management, and continuous enhancement of the e-commerce website, integrating the latest features and functionalities.
• Managed all social media platforms and led creation of visual assets, photography, video content, and editorial content for Facebook, Instagram, and the company blog.
• Implemented comprehensive social media strategy with direct performance reporting to company stockholders.
• Maintained continuous product catalog refresh cycles, prioritizing high-demand items to sustain competitive market relevance.
• Planned and executed integrated multi-channel campaigns spanning web, SEO, Social Media Marketing (SMM), PPC, email, and display advertising.
• Conceptualized and ran high-performing social media contests that drove significant increases in engagement, site traffic, and sales conversion.
• Delivered exceptional growth by scaling daily order volume from a standing start to over 100 orders per day — the single largest contribution to the company’s commercial trajectory.

Digital Marketing Strategist - Van Tibolli – GKhair

(2015-12 - 2016-10)

GKhair is a global developer, innovator, and distributor of premium professional hair care products, trusted and recommended by leading hair professionals in top-tier salons worldwide.

• Owned the full lifecycle of online content strategy — development, implementation, management, performance measurement, and continuous optimization — to drive customer awareness, acquisition, engagement, and retention.
• Led a full rebrand of social media presence, producing original visual assets, photography, and editorial content for Facebook, Instagram, and blog platforms.
• Planned and executed integrated campaigns across web, SEO/SEM, email marketing, social media, and display advertising.
• Designed and launched high-impact social media contests that generated measurable increases in engagement, traffic, and sales.
• Collaborated cross-functionally with design and sales teams to shape and execute strategic marketing planning.
• Directed all digital content and social media output, while providing creative direction for video production and photo shoots.
• Held full accountability for the planning, execution, and performance of all marketing campaigns.
• Delivered a 30% increase in annual sales attributable directly to strategic social media marketing initiatives.

Head of Marketing - Protégé Global

(2013-06 - 2015-12)

Protégé Global is an industry-leading provider of Business Process Outsourcing (BPO) and IT Managed Services, offering custom software development, ready-made product solutions, and consultancy and outsourcing services to a global client base.

• Delivered cloud-based Software-as-a-Service (SaaS) hosting solutions to a client base spanning both local and international markets.
• Led a comprehensive rebrand of the company’s publications, presentations, and website to align with international design and communication standards.
• Formulated comprehensive digital marketing strategies, business plans, and sales strategies calibrated to market conditions, ensuring consistent attainment of company sales targets and profitability objectives.
• Architected and executed integrated On-Page and Off-Page SEO strategies to strengthen organic search visibility.
• Oversaw all product websites and directed the development of content-based digital marketing materials across the portfolio.
• Maintained proactive engagement with clients across the market territory to sustain consistently high levels of client satisfaction.
• Led and directed the sales team by clearly articulating the product value proposition and developing sales enablement solutions that supported the end-to-end selling process.
• Directed the design and development team to deliver rigorously tested, bug-free software products.

Product & Business Development Manager - IBEX – Earth Factor

(2012-01 - 2013-05)

IBEX Group (FZE) is a leading technology company specializing in Mobile Value-Added Services (VAS) and Machine-to-Machine (M2M) communication solutions for Mobile Network Operators (MNOs), enterprises, and consumers.

• Directed the full product development lifecycle — from initial concept through to market launch — ensuring strategic and operational alignment at every stage.
• Designed and rebranded the company’s publications and presentations to meet international quality and design standards.
• Developed high-caliber graphical presentations and technical product papers for multiple Mobile Network Operators across Iraq, Bangladesh, Dubai, and Afghanistan, among other international markets.
• Equipped the sales team with in-depth product and service expertise to strengthen client-facing conversations and close rates.
• Managed the corporate website and oversaw the full services content presence across multiple MNO partner websites.
• Designed and delivered mobile applications and web-based admin panels tailored to the operational needs of multiple MNOs.
• Identified critical customer requirements and coordinated closely with Product Management and Engineering teams to ensure precise implementation within the product roadmap.
• Introduced innovative go-to-market concepts into the pre-marketing phase of VAS product development.
• Directed the sales team by communicating clear product value propositions and developing tailored sales solutions to support the full selling process.
• Oversaw the design and development team to consistently deliver high-quality, bug-free software products.

Project & Business Development Manager - One2One Solutions

(2010-11 - 2011-12)

One2One Solutionz is a dynamic and rapidly evolving company that has achieved substantial organizational growth since its founding, serving a diverse client portfolio spanning the automobile, textile, financial, food, furniture, and software industries, as well as governmental organizations, hospitals, and social societies.

• Supervised all front-end development initiatives, ensuring technical quality and timely delivery.
• Ensured the design team consistently met project deadlines while maintaining high-quality output, overseeing web design, logo design, print media, news advertisements, and banner creative.
• Planned and implemented marketing strategies that delivered measurable increases in website traffic.
• Executed comprehensive On-Page and Off-Page SEO programs across a diverse portfolio of client websites.
• Supervised the PHP and ASP.NET development teams, ensuring alignment with project timelines and quality standards.
• Conducted rigorous quality assurance testing on every page prior to client delivery, ensuring flawless final output.
• Managed direct client interaction and feedback loops across multiple concurrent projects to ensure alignment with client expectations.
• Led project planning and cost estimation processes to ensure on-budget, on-schedule delivery.

Creative Lead - Interactive Group

(2006-01 - 2010-10)

As Creative Lead, held end-to-end ownership of web and print media, brand image enhancement, and all marketing collateral supporting company-wide promotional efforts, while working in close cross-functional integration with other teams to deliver innovative creative concepts and design solutions.

• Demonstrated strong communication and direct client-interaction skills, complemented by robust people-management capabilities honed through extensive team-leadership and performance-monitoring experience.
• Brought strong documentation proficiency and close collaborative partnership with team members, underpinned by excellent communication and presentation skills.
• Delivered end-to-end Project Management, Content Research & Development, Editing & Proofreading, Requirements Analysis, Site Maintenance, Quality Control, and Event Management, including design of promotional materials, press releases, and news advertisements.
• Designed a range of custom templates for websites and presentations to support brand consistency.
• Applied advanced-level scripting expertise across HTML, CSS, ASP, and JavaScript to support web development initiatives.
• Executed Search Engine Optimization initiatives to strengthen online visibility.
• Designed and developed engaging Flash-based presentations.
• Designed and produced the company’s full suite of marketing and promotional materials, including brochures, invitation cards, banners/streamers, and event backdrops.

Executive MBA - Szabist University, Islamabad (2007)

M.S. - Wireless Communication & Network - Bahria University, Islamabad (2004)

B.S. - Computer Sciences - Bahria University, Islamabad (2002)