Salman Riaz

Results-driven Senior Associate with over 3 years of progressive experience in business advisory, spanning market research, financial modelling, valuation, feasibility studies, and audit. Proven track record delivering multi-country engagements across the Kingdom of Saudi Arabia (KSA), including hospitality market studies, Highest & Best Use (HBU) analyses, and IPO-related market research, alongside statutory audits and strategic business planning for clients pursuing regional and international expansion. Career-focused on progressing into a managerial role within business advisory and financial consulting services, applying strong analytical rigor, team leadership, and cross-functional coordination to drive sustainable financial and organizational performance.

Senior Associate — Business Advisory - Haroon Malik & Co. Chartered Accountants (HMC) - Lahore

(2025-06)

• Independently Developed Dairy Farm Financial Model: built a comprehensive financial model from scratch, incorporating revenue forecasting, cost structuring, and sensitivity analysis to support the client's strategic decision-making.
• Senior — Statutory Audit of JSPDI: managed end-to-end audit execution, client coordination, and reporting, delivering the engagement within timeline and quality benchmarks.
• Senior — Statutory Audit of HHGTL: led audit planning, fieldwork, and finalization, ensuring compliance with applicable accounting and auditing standards while coordinating a multi-member audit team.
• Senior — US Expansion Business Plan (Republic by Omar Farooq): prepared a comprehensive business plan for the client's expansion into the USA, covering market entry strategy, financial projections, and an operational implementation roadmap.
• Senior — Asset Management: contributed to asset management assignments, evaluating asset performance, valuation, and utilization strategies to support informed asset-related decision-making for clients.
• Team Lead — Boudl Hotels & Resorts IPO Market Research: led a market research engagement supporting the IPO of Boudl Hotels & Resorts, directing research across 10 cities in KSA to support investor due diligence and regulatory submission requirements.

Associate — Business Advisory - Haroon Malik & Co. Chartered Accountants (HMC) - Lahore

(2023-03 - 2025-05)

• Semi-Senior — Highest & Best Use (HBU) Studies: performed HBU analyses across multiple projects in Jeddah, Riyadh, and Dammam, evaluating optimal land-use scenarios to maximize asset value for clients.
• Junior — FAS Holding Hospitality Market Study: contributed to a comprehensive hospitality market research engagement spanning 10 cities across KSA, supporting the development of the demand model, financial model, and business expansion strategy for hospitality assets.
• Supported feasibility studies, benchmarking analyses, and business planning engagements across a range of advisory mandates for regional and local clients, contributing to strategic recommendations and client deliverables.

CA Finals (4 Papers) - Institute of Chartered Accountants of Pakistan (2023-03)

CA Inter - Institute of Chartered Accountants of Pakistan (2019-03 - 2022-11)

AFC - Institute of Chartered Accountants of Pakistan (2018-10 - 2019-03)

F.Sc. (Pre-Medical) - BISE, Lahore (2015 - 2018)

Matriculation (Science) - BISE, Lahore (2013 - 2015)