Head of Marketing - iTack Solutions - Karachi
(2024-09)
- Managed and optimized Google Ads campaigns, achieving 49 clicks, 5.49% CTR, and 35 conversions in 2 weeks.
- Optimized budget spend of Rs. 1.27K to maximize ROI and campaign performance.
- Applied keyword targeting, bid adjustments, and conversion tracking for better efficiency.
- Developed and executed on-page & off-page SEO strategies, boosting user engagement by 95%.
- Conducted SEO audits resulting in 50% better performance; optimized content achieving 88% higher rankings.
- Implemented AEO & GEO strategies, optimizing content for AI-powered search platforms including ChatGPT, Perplexity, and Google AI Overviews.
- Executed Programmatic SEO (pSEO) campaigns, building scalable landing page systems targeting long-tail search demand.
General Manager Marketing - Reliance Tech - Karachi
(2025-04 - 2025-08)
- Oversaw multiple departments including Sales, Operations, Design, and Production.
- Managed Facebook ad campaigns achieving 25,000+ reach and 37,000+ impressions, with cost per result as low as $7.37.
- Executed A/B testing, budget allocation ($900+), and conversion tracking to maximize ROI.
- Enhanced brand visibility, lead generation, and customer acquisition through data-driven strategies.
Marketing Director - OviTech (Pvt) Ltd. - Karachi
(2023-06 - 2025-05)
- Designed and executed digital marketing strategies to achieve business objectives and build brand identities.
- Led 25+ SEO projects, ensuring measurable results and client satisfaction.
- Supervised and mentored SEO and social media teams.
- Implemented AEO & GEO frameworks, structuring content for featured snippets and AI-powered answer engines.
- Developed Programmatic SEO (pSEO) systems with scalable landing page templates for long-tail keyword targeting.
Sr. SEO Lead - Integral Technologist - Karachi
(2023-08)
- Managed and monitored SEO performance across 18 websites.
- Brought in 1,600+ organic traffic per month.
- Assigned and delegated tasks to team members and content writers.
- Resolved technical issues on the site.
- Checked and reviewed team work on a daily basis.
SEO Manager - Al Rafay Consulting
(2022-07 - 2023-12)
- Developed and implemented comprehensive SEO strategies to improve website visibility, traffic, and rankings across search engines.
- Conducted keyword research, analyzed website performance metrics, and provided actionable insights to optimize content and enhance organic search performance.
- Collaborated with cross-functional teams to ensure SEO best practices were integrated into content creation, website development, and digital marketing initiatives.
- Led daily team calls, resolved work/admin issues, and created weekly and monthly work plans.
- Led brainstorming meetings for continuous improvement.
- On-Page SEO: Content optimization, keyword research, trending topic research, site audits, page revamping, competitor analysis.
- Off-Page SEO: High-quality posts (free/paid) backlinks, profile backlinks, banner ads, Web 2.0 backlinks, blog commenting.
SEO Lead - Al Rafay Consulting
(2022-07 - 2023-12)
- Generated 70+ organic leads per month.
- Created backlinks on at least 4 websites.
- Corrected and improved the site's structure.
- Conducted site audits, page revamping, and competitor analysis.
Sr. SEO Executive - Cloud Innovators Solution
(2020-01 - 2022-12)
- On-Page SEO: Content optimization, keyword research, trending topic research, site audits, page revamping, competitor analysis.
- Off-Page SEO: High-quality posts (free/paid) backlinks, profile backlinks, banner ads, Web 2.0 backlinks, blog commenting, press releases, forums.
SEO Executive - SaleSolution4U
(2019-01 - 2020-12)
- Managed website performance and created backlinks on high-DR websites.
- Handled bookmarks, guest posting, article submission, image sharing, infographics, blog comments, Q/A, business listings, video and PPT/PDF submissions.
- Maintained off-page SEO reporting sheets on a daily basis as an SEO Analyst.
Junior SEO Executive - TechPixls
(2017-01 - 2019-12)
