Sana Maqbool

Dynamic and detail-oriented Operations & HR Professional with over 8+ years of experience leading cross-functional teams, managing large-scale projects, and streamlining systems for smooth execution. Skilled at balancing creative and operational workflows, ensuring projects are delivered on time, in scope, and with high quality. With a strong background in content, marketing, and HR operations, I thrive in building systems over chaos and empowering teams to perform at their best.

I am committed to driving accountability, creating clarity, and building scalable systems that allow leadership to focus on growth.

Head of HR & Recruitment at 99 Technologies – Eternal Perfume Oils (Present)

• Leading the entire HR function, managing recruitment, people operations, and HR strategy across departments.
• Designed and implemented scalable hiring processes, reducing time-to-fill and improving candidate quality.
• Building and managing recruitment pipelines using ATS tools and headhunting strategies for niche roles.
• Developing HR policies, SOPs, and performance frameworks aligned with business growth objectives.
• Overseeing onboarding, employee engagement, retention strategies, and organizational culture initiatives.
• Introduced HR analytics and reporting dashboards to track hiring metrics, attrition, and performance trends.
• Collaborating with leadership to align workforce planning with business expansion goals.

Senior HR Executive at Funsol Technologies

• Led end-to-end recruitment for technical and non-technical roles, including sourcing, screening, interviewing, and onboarding.
• Coordinated with department heads to understand hiring needs and align recruitment strategies with business goals.
• Managed employee lifecycle processes including hiring documentation, attendance, leave records, and exit formalities.
• Conducted initial interviews and facilitated final interview rounds, ensuring a smooth and timely hiring process.
• Assisted in performance management processes, employee engagement initiatives, and HR policy implementation.
• Handled employee relations matters, addressing concerns professionally and maintaining a positive workplace culture.
• Maintained accurate HR records and ensured compliance with internal policies and organizational standards.

Head of Recruitment at Landmark Home Solutions

• Managed remote operations and HR processes for a real estate investment company.
• Supervised a cross-functional team of recruiters, customer support staff, and telemarketing specialists.
• Implemented CRM workflows to track performance, accountability, and project deadlines.
• Coordinated training programs and optimized onboarding processes to reduce turnaround time by 25%.
• Collaborated directly with top management to align operational execution with business goals.

HR Executive at Join App Studio

• Handled employee life cycle management, including recruitment, onboarding, and off-boarding.
• Supported day-to-day operations by coordinating tasks across teams and ensuring accountability.
• Created systems for payroll, attendance, and record management to improve efficiency.
• Organized company events and team engagement activities, strengthening collaboration and culture.
• Acted as the first point of contact for employee inquiries and internal communications.

Customer Support & Client Coordination at Ufone PTML (British Council Project) & Soft Standards (PCC-IT International)

• Coordinated directly with international clients and customers, ensuring seamless communication and service delivery.
• Built strong rapport with clients and supported real-time troubleshooting and escalations.
• Strengthened multitasking and performance management skills in high-pressure environments.

Content Creator & Project Coordinator at Freelance

• Produced content calendars, presentations, and social campaigns for clients in e-commerce and marketing.
• Collaborated with design and writing teams to deliver content on schedule and within brand guidelines.
• Introduced structured project workflows using tools like Trello, Notion, and Google Drive.
• Ensured deadlines were met by running weekly progress check-ins and creating smooth handoffs.

Bachelor in Media Studies – Iqra University (2021 – 2025)

Diploma in Fine Arts – Rawalpindi Arts Council

Intermediate in Commerce (I.Com) (2017 – 2020)

Matriculation in SSC (2015 – 2017)