Sana Sattar

Dynamic Marketing Professional with a 6-year portfolio of delivering high-growth marketing solutions for top-tier brands like Toyota, HBL, and PepsiCo. Expert in end-to-end campaign lifecycle management, from strategic planning to on-ground brand activations and PR box launches. A specialist in high-level client servicing, consistently strengthening brand positioning through data-driven engagement strategies and meticulous vendor management.

Skilled in cross-functional leadership, technical product visualization, and creative problem-solving, ensuring seamless execution of complex marketing projects that drive measurable customer loyalty and brand reach.

Client Service Manager - Rebrand Pvt Ltd

(2022-01)

Key Accounts: PepsiCo (Lays, Kurkure, Sting, 7up), BYD, Toyota, HBL, and Askari Bank.

• E-commerce Leadership (BYD): Spearheaded the end-to-end launch of the BYD Online Merchandise Store, managing website operations, inventory restocking, and B2C order fulfillment.
• Omnichannel Strategy: Directed the distribution of BYD merchandise to dealerships for offline retail, bridging the gap between digital presence and physical showrooms.
• National Campaign Execution (Toyota): Orchestrated the Toyota Azaadi Campaign, managing the production and nationwide fulfillment of high-volume giveaways delivered through the dealership service network.
• Brand Rebranding (Kurkure): Led the strategic production and rollout of Kurkure Logo Rebranding PR Kits, ensuring 100% brand guideline integrity during a major visual identity shift.
• FMCG Product Launches: Directed launch campaigns and PR box production for Lays Maxx (2026), Lays Wavy, and Sting Blue Thunder, including specialized 7up Mixology Kits.
• Youth Marketing: Conceptualized and produced the Cheetos "Tu Easy Main Cheesy" merchandise collection, translating brand messaging into high-engagement lifestyle assets.

Client Service Executive - KK Power International Pvt Ltd

(2020-01 - 2021-12)

• Managed a portfolio of 30+ clients and 5 principal brands, maintaining high-volume B2B relationships.
• Provided comprehensive sales and after-sales services to ensure long-term client retention.

Marketing/Client Service Executive - Black Box Concepts Pvt Ltd

(2019-01 - 2019-12)

• Planned and executed social media campaigns for retail and lifestyle clients including Equator Stores, Footlib, Celeste Home, and Firdous Lawn.
• Collaborated with creative and digital teams to design visual content, promotional calendars, and social media assets.
• Supported website development and launch campaigns, including Footlib's online launch.
• Analyzed digital campaign metrics and prepared post-campaign performance reports

Client Service Executive - DMC-A Brand Activation Enterprise

(2017-01 - 2018-12)

• L'Oréal BA Program: Successfully managed an 80 Million PKR budget for 168 brand ambassadors across 100+ stores, achieving 100% sales targets for three consecutive months.
• Launch Campaigns: Executed retail launch campaigns for L'Oréal Magic Retouch and Keratin Straight.
• Project Leadership: Managed sales forecasting, competitor analysis, and weekend animations to drive FMCG brand growth. stock checks, transportation, rewards and trainings.

MBA - Marketing - FAST-NUCES (2016-01)

BBA - Marketing - COMSATS Institute of Information Technology (2015-01)

FSc - Pre-Engineering - Defence Degree College for Women (2011-01)