Wassi Aamir
Creative Director
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About
Marketing-driven Creative Lead with 4+ years of experience building brand identities, content strategies, and visual campaigns. I specialize in blending storytelling with performance-focused marketing to create content that not only looks strong but drives engagement. Founder of Dumb Studio, working with brands across F&B, health, and lifestyle.
Experience
Creative Director / Marketing Lead at Clasp Media (2025-03 – Present)
Led content and marketing strategy for 10+ brands across food, health, and lifestyle sectors. Built brand identities and content systems aligned with audience behavior and platform trends.
- Led content and marketing strategy for 10+ brands across food, health, and lifestyle sectors
- Built brand identities and content systems aligned with audience behavior and platform trends
- Planned and executed social media campaigns to improve engagement and brand recall
- Translated client business goals into actionable content strategies and creative direction
- Managed end-to-end content production (shoots, visuals, digital assets)
- Brands: Zero Degree, Chisel Health, Grains & Greens, Brew District, Smiley Buns, Gloria Jeans (Chapter Z)
Content Director / Filmmaker at Topspot media & Freelance (2022-01 – 2025-01)
Developed narrative-driven content aligned with audience psychology and platform performance. Directed short films, branded content, and music videos from concept to execution.
- Developed narrative-driven content aligned with audience psychology and platform performance
- Directed short films, branded content, and music videos from concept to execution
- Balanced storytelling with marketing intent to increase audience retention
- Projects: In Stillness, Bloom, Stitched, Music Videos
Colorist (Visual Post-Production) at Freelance (2021-09 – Present)
Enhanced visual storytelling for ads, films, and branded content through color grading and post-production.
- Enhanced visual storytelling for ads, films, and branded content
- Collaborated with creative teams to align visuals with campaign tone and audience appeal
Education
Bachelor's in Film & Television Production – National College of Arts (2021 – 2025)
