Saqib Manzoor

Performance Marketing Executive with hands-on experience in executing paid media campaign across Google, Meta, TikTok, and LinkedIn Ads. Currently focused on lead generation, funnel-based campaigns, and continuous performance optimization. Worked in HR operations and project coordination roles, gaining exposure to marketing operations, cross-functional collaboration.

Brings 15 years of sales leadership and client management experience from the pharmaceutical industry, with strong communication and client pitching skills. Backed by an Executive MBA and a focused transition into paid media and performance marketing.

Performance Marketing Executive at DigitalBizz (2025-01 – Present)

Planned and executed paid ad campaigns on Google Ads and Meta Ads for in-house programs and client accounts. Handled the complete performance marketing cycle, including campaign setup, audience targeting, budget management, and ongoing optimization.

• Planned and executed paid ad campaigns on Google Ads and Meta Ads for in-house programs and client accounts
• Handled the complete performance marketing cycle, including campaign setup, audience targeting, budget management, and ongoing optimization
• Tracked and optimized key performance metrics such as CPL, CTR, conversion rate, and ROAS
• Set up and maintained Meta Pixel and Google Tag for accurate conversion tracking
• Developed performance reports and discussed insights with organizational leadership
• Supported client pitching / onboarding, and campaign pitch support

HR Operations and Project Officer at DigitalBizz (2024-01 – Present)

Managing HR operations including recruitment, onboarding, and employee documentation. Serving as Project Officer for digital training programs acting as a link between internees / trainers.

• Managing HR operations including recruitment, onboarding, and employee documentation
• Serving as Project Officer for digital training programs acting as a link between internees / trainers
• Assists management in planning course launches, timelines, and internal process alignment
• Practical exposure to digital marketing operations, campaign processes, and client coordination

Territory Manager / Sales Manager at Abbott Laboratories & Tabros Pharma (2009-01 – 2024-12)

Progressed from Territory Manager to Sales Manager, leading teams across multiple regions. Led and motivated sales teams, combining performance management with on-ground coaching.

• Progressed from Territory Manager to Sales Manager, leading teams across multiple regions
• Led and motivated sales teams, combining performance management with on-ground coaching
• Planned territories, forecasted sales, and analyzed performance to support business decisions
• Managed key accounts, distributors, and senior stakeholders with a strong focus on long-term relationships
• Developed strong interpersonal, negotiation, and client-handling skills, now applied to revenue-focused digital marketing

Executive MBA in Business Administration – City University

BSc in Pre Medical – Superior Science College

FSc in Pre Medical – P.E.F Degree College

Matric in Science – Peshawar Model School