Manzar Abbas

Meta Ads Specialist - Meta Ads Agency

(2022-06 - 2025-01)

Planned, launched, and managed 50+ Meta (Facebook & Instagram) ad campaigns with budgets ranging from $1,000 to $50,000/month, achieving an average ROAS of 4.5x.
Reduced client cost-per-acquisition (CPA) by 35% through advanced audience segmentation, lookalike targeting, and A/B testing of creatives and ad copies.
Developed full-funnel campaign strategies (TOFU, MOFU, BOFU) that increased client conversion rates by up to 42% within 90 days.
Managed pixel setup, event tracking, and custom conversion optimization to ensure accurate attribution and performance reporting.
Generated monthly performance reports for 15+ clients, presenting key KPIs including CTR, CPM, ROAS, and revenue impact to stakeholders.
Collaborated with creative teams to produce high-converting ad creatives, resulting in a 28% improvement in average click-through rate (CTR).

Performance Marketing Specialist - BlendZ Marketing

(2023-05 - 2025-01)

Spearheaded multi-channel performance campaigns across Meta, Google, and TikTok Ads, driving $500K+ in attributed revenue within 18 months.
Built and optimized marketing funnels from ad click to conversion, improving lead quality by 40% and reducing cost-per-lead (CPL) by 32%.
Conducted deep-dive analytics using Google Analytics 4, Meta Business Suite, and custom dashboards to identify growth opportunities and eliminate wasteful spend.
Scaled a D2C client's monthly ad revenue from $20K to $85K in 6 months through aggressive testing of creatives, audiences, and bidding strategies.
Implemented retargeting campaigns that recovered 22% of abandoned cart users, significantly boosting overall campaign ROAS.
Trained and mentored junior media buyers, streamlining team workflows and reducing campaign setup time by 25%.

E-Commerce Marketing Specialist - HireGummy

(2023-09 - 2026-01)

Drove e-commerce growth for 10+ Shopify and WooCommerce stores through targeted paid social and search campaigns, averaging a 5.2x ROAS across all accounts.
Optimized product listing ads (PLAs), dynamic product ads (DPAs), and catalog campaigns to increase online store revenue by 60% year-over-year.
Executed full-cycle e-commerce strategies including product launches, seasonal promotions, and flash sale campaigns that generated 3x normal revenue spikes.
Integrated email marketing workflows with paid ad campaigns, creating cohesive customer journeys that improved LTV (Lifetime Value) by 18%.
Managed $30K+ monthly budgets across multiple client accounts with consistent performance benchmarks and zero budget overruns.
Leveraged Klaviyo, Meta Catalog, and Google Shopping integrations to build automated remarketing ecosystems for sustainable revenue growth.

Lead Generation Specialist - Septem System

(2024-04 - 2026-01)

Built and executed B2B and B2C lead generation campaigns on Meta, LinkedIn, and Google, generating 5,000+ qualified leads per month with a 28% reduction in CPL.
Designed high-converting lead generation funnels including landing pages, lead magnets, and automated CRM follow-up sequences that achieved a 35% lead-to-opportunity conversion rate.
Implemented HubSpot and Zoho CRM integrations with paid ad platforms to enable real-time lead tracking, scoring, and nurturing at scale.
Developed outbound prospecting strategies combining paid ads with email outreach, increasing the sales pipeline value by $200K+ within 12 months.
Performed audience research, competitor analysis, and keyword mapping to identify high-intent prospects and refine targeting for maximum lead quality.
Delivered bi-weekly lead quality reports to sales and management teams, enabling data-backed decisions that improved overall campaign ROI by 45%.

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