Satwat Sahar

Healthcare-trained copywriter with hands-on oncology and diagnostic imaging experience. Skilled in translating complex medical and psychological concepts into clear, persuasive copy that educates before selling. Experienced in health, wellness, ADHD coaching, trauma healing, and supplement niches with a strong focus on compliant, trust-based marketing.

Health Copywriter at Freelance (2024-07 – Present)

• Wrote direct-response email sequences, sales emails, and educational content for health and wellness brands
• Created story-driven emails designed to move readers from awareness to action
• Developed copy for ADHD coaching programs targeting parents and families
• Worked on trauma-healing and personal development Landing pages & Sales pages with sensitivity and ethical framing
• Wrote supplement and wellness copy with careful attention to claims, compliance, and consumer trust

Content writer and content strategist (Non-health) at Instagram (2018-08 – 2023-12)

• Built and scaled a fashion blog through engaging posts and storytelling
• Increased reach and engagement
• Optimized posts with SEO strategies, ensuring consistent visibility
• Designed and executed content strategy to attract and retain a loyal audience

Non-Profit Health Communications at Shaukat Khanum Memorial Cancer Hospital and Research Centre (2010-09 – 2013-10)

• Completed three years of structured clinical training in oncology diagnostics
• Worked in a mission-driven, non-profit healthcare environment serving diverse patient populations
• Communicated complex diagnostic procedures in plain language to patients and caregivers
• Supported patient understanding, emotional reassurance, and informed decision-making
• Collaborated with multidisciplinary teams including radiologists, oncologists, and nurses
• Maintained strict ethical standards, accuracy, and patient confidentiality

B.Sc. Hons. in Medical Imaging Technology – University of Bradford