Shabih Jafer
Sports Marketing & Commercial Leadership | Driving Franchise Growth & Mega-Event Broadcast Strategy
Talent
KarachiMember since July 27, 2026
Brand PositioningSports MarketingSocial MediaGovernance, Data & Stakeholder ManagementAgency Collaboration & Campaign Execution
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Brand PositioningSports MarketingSocial MediaGovernance, Data & Stakeholder ManagementAgency Collaboration & Campaign Execution
About
Strategic media professional with over 12 years of experience driving best-in-class media investments, marketing strategy, and brand growth across the UAE, UK, and Pakistan markets.
Experience
AVP for Media Strategy & Investment for Karachi Kings & A-Sports at ARY Digital Network (Present)
Strategic Creative Leadership for Premium Media Properties
- Directed the digital media strategy and promotional launches for major properties, including A-Sports and the Pakistan Super League franchise, Karachi Kings, optimizing full-funnel performance and commercial ROI
- Run campaigns across TV, digital, and OOH, one cohesive voice
Marketing & Brand Communications at Business Recorder (AAJ News) (2012-01 – 2015-12)
- Built brand positioning and communication strategy for a leading national news network
- Developed cross-platform campaigns supporting news programming and advertiser relationships
Education
Master's in Advertising – Iqra University, Karachi (2014-01 – 2016-12)
Bachelor's in Media Sciences – Iqra University, Karachi (2007-01 – 2011-12)
Skills
Sports Marketing & Commercial Leadership
