Shadab Shoukat

SEO Specialist with 4+ years of experience in on-page optimization, technical, and off-page SEO, keyword research, and analytics tools. Proven ability to increase organic traffic, improve keyword rankings, local search presence, and website performance across diverse industries. Skilled in SEO audits, content optimization, and delivering data-driven growth through advanced analytics, with expertise in AEO and GEO strategies for AI-driven search experiences.

SEO Executive at Skyscrapers (2022-09 – Present)

• Developed and Execute SEO strategies including keyword research, on-page optimization, technical SEO, and linkbuilding to improve rankings and domain authority.
• Conduct technical SEO audits using Screaming Frog to resolve crawl, indexing, and performance issues.
• Collaborate with content teams to optimize SEO-friendly content aligned with search intent and topical authority.
• Optimized content for AEO and GEO by enhancing entity relevance and query alignment to improve AI visibility and generative search results.
• Manage Local SEO strategy, including Google Business Profile optimization, online business listings, and citation management to improve local search performance.
• Monitor performance using Google Analytics and Google Search Console, preparing reports with KPIs and actionable insights.

SEO Specialist at Xiosol (2022-03 – 2022-09)

• Implemented on-page SEO strategies to improve keyword positioning and organic growth.
• Conducted keyword research and competitor analysis to support strategic content planning.
• Optimized website content based on keyword to enhance relevance and search visibility.
• Executed link-building campaigns to improve online reputation and domain strength.

BS in English – University of AJ&K (2021)

Intermediate – BISE Mirpur (2017)

Matriculation – BISE Mirpur (2014)