Shahida Batool

Digital Marketing & SEO graduate with certified, hands-on training through the Government of Pakistan Digital Marketing Program. Practical experience across Meta Ads, SEO, email marketing automation, lead sourcing (Apollo.io), and spreadsheet-based performance reporting, with strong written English for ad copy and campaign messaging. Early-career and building toward a digital marketing management path — currently strongest as a specialist-level contributor able to execute campaigns, track performance, and support lead generation, with a fast learning curve on new platforms including LinkedIn Ads, Google Ads, Google Tag Manager, and CRM systems.

Digital Marketing & SEO Training Program Participant - Government of Pakistan

3-Month Certified Course covering practical digital marketing and SEO implementation.

• Planned and executed Meta ad campaigns for lead generation and e-commerce, including creative testing and optimization.
• Performed SEO audits, on-page SEO, and keyword-aware content optimization to improve search visibility.
• Sourced and qualified leads using Apollo.io, gaining hands-on exposure to CRM-style pipeline management relevant to B2B lead generation.
• Built end-to-end email marketing automation flows and newsletter designs using ActiveCampaign, Klaviyo, and Mailchimp.
• Tracked and documented campaign performance using spreadsheet-based reporting to surface actionable insights.
• Wrote ad copy and headlines and produced static, carousel, and video creatives (Canva, CapCut) in coordination with brand guidelines.
• Set up a complete Shopify store, including SEO-conscious product listings and domain verification.

BS - Mathematics - University of Baltistan, Skardu