SEO Manager at Adcept Marketing (2024-06 – Present)
Delivered end-to-end SEO services for a Melbourne-based AI automation and digital marketing agency, managing full-funnel strategy across service pages, industry verticals, and blog content.
- Conducted comprehensive technical SEO audits, on-page optimizations, and meta title/description rewrites across all service pages; created new vertical-specific landing pages for healthcare, construction, and cleaning industries.
- Led AI SEO and semantic SEO initiatives targeting near-zero-competition automation keywords (Make.com, Zapier, n8n) in the Melbourne market, driving measurable improvements in keyword rankings and organic visibility.
- Built and executed a three-tier link acquisition strategy encompassing PR placements, paid guest posts, and niche directory listings to improve domain authority and referral traffic.
- Performed Google Search Console data analysis, keyword research, and competitive benchmarking to identify and capitalize on high-opportunity ranking gaps across tradie, dental, and restaurant verticals.
Assistant Manager SEO at Tenfolds Media Pvt Ltd (2023-04 – 2024-06)
- Developed and executed comprehensive SEO strategies for a diverse client portfolio, achieving an average of 100% increase in organic traffic.
- Designed and launched data-driven SEO campaigns that significantly improved keyword rankings and website visibility.
- Led and managed a team of SEO executives and content writers, maintaining direct communication with international clients.
- Delivered results across multiple verticals including E-commerce, Fashion, Retail, B2B, Vaping, and Tech.
SEO Executive at Mutex Systems Pvt Ltd (2022-04 – 2023-04)
- Managed in-house software development brands in the international market, building online authority from the ground up.
- Developed and executed a comprehensive Go-To SEO strategy for an e-commerce brand, driving measurable growth.
- Handled all aspects of SEO including link building, on-page optimization, and technical SEO audits.
- Led a team of 3 junior SEO specialists and trained multiple SEO interns, improving team output and skill levels.
SEO Executive at Brand H2O Pvt Ltd (2021-09 – 2022-04)
- Executed data-driven link-building and content optimization strategies that improved website authority and organic search rankings.
- Collaborated with a dedicated team of SEO professionals to deliver client results across targeted niches.
- Gained hands-on experience in the Academic Writing niche, expanding versatility across industries.
Junior SEO Executive / Link Builder at Tribe-D (2020-12 – 2021-09)
- Managed link-building and on-page SEO campaigns for in-house brands across Tech and Digitization verticals in the US market.
- Helped brands achieve top rankings and significant growth in the US search results.
- Supervised a team of interns and content writers, ensuring consistent quality and output.
SEO Intern at Tribe-D (2020-09 – 2020-12)
- Learned and applied foundational SEO techniques including keyword research, on-page optimization, and link building.
- Began actively building backlinks and developing hands-on SEO skills in a professional environment.
