Mariam Baloch

SEO & Content Analyst Experienced and results-driven SEO professional with over 4 years of experience in optimizing website content, managing, and implementing comprehensive SEO strategies. Proven ability to conduct technical SEO audits, analyze competitor strategies, and utilize data to improve website performance and achieve business goals. Skilled in content creation, keyword research, and on-page and off-page optimization.

Possesses a strong background in project management and finance, with a Master's in Project Management. Seeking to leverage expertise in a challenging SEO specialist role.

Freelancer at Self-employed (2025-12 – Present)

• Managed SEO projects for multiple freelance clients.
• Performed keyword research and on-page SEO optimization.
• Improved website rankings and organic traffic growth.
• Monitored SEO performance using Google Analytics and Search Console.

SEO Expert (2-Months Contract) at Digital Umbrella Marketing Agency (2025-09 – 2025-10)

• Led data-driven SEO strategy, achieving 7.33K clicks and 946K impressions.
• Fixed major technical SEO issues (speed, indexation, core web vitals) to boost visibility.
• Maintained strong site metrics with 0.8% CTR and 8.4 avg. position.
• Delivered SEO improvements under strict deadlines to grow organic traffic.

SEO Team Lead (Remote) at Enter Productions (2025-06 – 2025-09)

• Optimize content for search engines. Perform keyword research, integrate terms into copy and meta tags
• Managed link-building campaigns. Executed outreach to secure high-quality backlinks, boosting domain authority
• Conducted technical SEO audits. Identified and fixed technical issues like broken links and crawl errors
• Implemented on-page and off-page strategies. Used content optimization and link building to improve performance
• Analyzed website performance. Used tools like Google Analytics to monitor KPIs and inform strategy
• Collaborated on digital marketing campaigns. Integrated SEO best practices into broader marketing efforts

SEO Team Lead & Content Analyst at Techvando (2023-01 – 2025-06)

• Managed multiple projects, ensuring timely delivery and high-quality results
• Analyzed content performance to identify top-performing content and areas for improvement
• Optimized existing content for search engines using keyword research, meta tags, and headers
• Developed high-quality, engaging, and keyword-targeted content
• Implemented SEO strategies that aligned with business goals
• Analyzed competitor SEO strategies to identify opportunities and threats
• Used data and analytics to inform SEO decisions and optimize performance

Techvando Junior SEO Specialist at Techvando (2021-10 – 2022-12)

• Conduct keyword research to identify relevant terms and phrases for content optimization
• Execute outreach efforts to potential partners, influencers, and websites for link building, guest blogging, and collaboration opportunities
• Create high-quality, engaging content targeting specific keywords and topics
• Implement off-page SEO strategies, including link building, guest blogging, and social signals

Master in Project Management