Shahzaib Raza

Results-driven Social Media Manager with 6+ years of experience managing multi-platform social media accounts, paid advertising campaigns, and AI-powered content creation. Proven track record of achieving 40% engagement growth, increasing brand awareness, and maximizing ROI. Expert in Meta Ads, TikTok Ads, and social media strategy. Skilled at leveraging AI tools to produce high-performing content and data-driven campaigns across Facebook, Instagram, LinkedIn, TikTok, and YouTube.

Social Media Marketing Manager at Burooj Marketing Pvt Ltd (2024-04 – 2026-06)

• Handled end-to-end social media account management across Facebook, Instagram, and TikTok, achieving 40% increase in engagement rate and brand visibility.
• Ran Meta Ads and TikTok Ads campaigns and managed Google My Business profiles, driving 30% boost in local visibility and generating qualified leads.
• Created and published content including ad creatives, graphics, Reels, and copywriting, contributing to a 25% increase in CTR and stronger community engagement.
• Performed social media performance tracking and A/B testing, reducing cost-per-lead by 20% and improving overall campaign ROI.
• Leveraged AI tools including ChatGPT, Claude.ai, and Veo 3 for content creation, video generation, and social media strategy optimization.

Social Media Marketing Manager at Iverx Solution (2022-03 – 2024-10)

• Managed and grew multi-platform social media accounts (Facebook, Instagram, LinkedIn, YouTube, GMB), achieving 40% engagement growth within one year.
• Planned and executed Meta Ads campaigns including ad creatives and copywriting, boosting click-through rates, conversions, and lead generation.
• Tracked and reported social media performance, KPIs, and engagement rate using data-driven insights to maximize ROI.
• Developed and implemented social media strategy across platforms, enhancing brand awareness and growing online community.
• Utilized AI tools (ChatGPT, Claude.ai) for content creation, ad copywriting, and campaign ideation, significantly reducing production time.

Social Media Handler at Integrated Marketing Solution, Okara – M.A. Jinnah Road (2018 – 2020)

• Managed and ran social media pages, handling day-to-day posting and page activity.
• Focused on growing followers and improving audience reach across platforms.
• Worked on improving engagement rate through consistent content posting and audience interaction.

BBIT (Hons.) in Business and Information Technology – Institute of Business and Information Technology, Punjab University, Lahore (2013 – 2017)