Sharjeel Arshad

A brand and product designer who takes a business idea, finds the narrative behind it, and turns that story into scalable digital experiences, from brand strategy and design systems through to Webflow development and live launch. Specializes in bridging creative direction and cross-functional execution to deliver cohesive, market-ready products for B2B and consumer platforms.

Brand Designer & Strategist at Apparel Fastener Group (2026-01 – Present)

B2B textile hardware manufacturer

• Built the company's brand identity from scratch, establishing scalable guidelines covering typography, color, packaging, and visual systems across print and digital touchpoints.
• Led the end-to-end visual launch of a new clothing line, from initial concepting through to production-ready assets, coordinating across design, product, and sales teams to meet the launch deadline.
• Designed and developed the brand's primary Webflow website, fully responsive and optimized for performance, maintaining visual fidelity to the brand system across all breakpoints.

Lead UI/UX Designer at Koder Byte (2024-07 – 2025-01)

Mobile app development agency

• Led end-to-end product design for 4 cross-platform mobile apps, spanning user research, information architecture, wireframing, and Figma developer handoff, across Lifestyle, Security, and Education.
• Architected a Figma design system and component library adopted across all 4 projects, standardizing UI patterns and cutting design-to-development handoff time by 30%.
• Partnered with engineering and product leads to validate design feasibility pre-development, reducing revision cycles and eliminating major design inconsistencies across all shipped products.

BS in Visual Communication Design – National College of Arts (NCA), Rawalpindi (2022-01 – 2026-01)