Sheikh Minhaj Uddin
Deputy Manager Merchandising & Product Development
About
Merchandising & Product Development professional with 12+ years of experience in the denim industry, currently leading end-to-end product development for international brands. Proven track record in driving commercial costing strategies, managing key buyer accounts, and ensuring on-time bulk delivery. Strong leadership experience in managing teams, optimizing margins, and strengthening long-term client partnerships.
Experience
Senior Merchandising & Sr. Product Development (Deputy Manager) - Siddiqsons Limited
(2021-01)
- Lead and supervise merchandising team managing end-to-end product development for key international buyers.
- Coordinate with production, washing, quality, sourcing, and export teams to ensure smooth execution and on-time shipment.
- Oversee complete product lifecycle from development to shipment for major international accounts and maintaining strong buyer relationships for repeat business.
- Currently Managing Key Accounts: Carhartt, Gloria Jeans, Befree
Merchandiser – Product Development - Denim Prive'
(2019-01 - 2021-12)
- Ensure products meet buyer specifications and approved samples.
- Support new product development and sampling for upcoming seasons.
- Ensure on-time shipment as per buyer schedule.
- Key Accounts Managed: OVS, MANGO
Assistant Merchandiser - Denim International
(2014-01 - 2019-12)
- Coordinated fabric & trims sourcing.
- Followed up on sampling and production approvals
- Managed buyer comments and corrective actions.
- Key Accounts Managed: OVS, Lefties
Auditor (Q.A EXTERNAL) - Denim International
(2014-01 - 2015-12)
Education
BBA - Marketing - SIMT
B.A. - University of Sindh (2018-12)
