Sher Afghan

Amazon Brand Manager / Catalog Manager with 4+ years of hands-on Amazon agency experience managing Seller Central catalog and marketplace operations for multi-brand and 7-figure Amazon accounts. Skilled in catalog management, listing optimization, flat-file/feed processing, parent-child variations, A+/Premium A+ content, and Amazon policy compliance, including gated categories such as Supplements, Electronics, and Beauty & Personal Care. Strong analytical foundation in Google Sheets and Pivot Tables for catalog health and performance reporting.

Proven ownership mindset resolving matching conflicts, listing suppressions, product detail page (PDP) errors, and missing/backend attribute issues while maintaining strong account health for agency and brand clients. Based in Lahore and available immediately for on-site roles.

Amazon Catalog Manager at ScaleLoom (Amazon Agency) (2025-10 – Present)

• Manage Amazon Seller Central catalog operations across multiple product categories for agency clients.
• Run competitor analysis and keyword research to improve organic listing visibility and search ranking.
• Build and optimize bulk listings via flat files; manage parent-child variations while maintaining catalog accuracy.
• Audit listing images, A+ Content, and Premium A+ pages to identify optimization gaps and improve conversion.
• Apply Amazon Rufus insights and customer search behavior data to shape listing content strategy.
• Monitor account health and resolve Amazon policy/compliance cases to prevent listing suppressions.
• Track KPIs and deliver regular performance reports to clients.

Amazon Catalog Manager at Full Circle Agency (2024-08 – 2025-10)

• Managed end-to-end Amazon catalog operations for established agency brands including HexClad, Legion Athletics, and Ridge across multiple Seller Central accounts.
• Resolved complex catalog issues including listing suppressions, ASIN/matching conflicts, product detail page (PDP) errors, variation errors, and contribution issues.
• Handled Amazon policy, compliance, and Account Health cases end-to-end through Seller Support.
• Optimized product listings to improve visibility, search ranking, and conversion performance.

Senior Ecommerce Officer (Amazon) at IZOC Solutions Pvt Ltd (2022-07 – 2024-08)

• Managed end-to-end operations — catalog, PPC, and reporting — for multiple 7-figure Amazon brands.
• Owned catalog management using flat files and variations while resolving compliance issues.
• Led PPC and catalog execution as Team Lead, training and mentoring interns on Amazon operations.
• Delivered client strategy calls and performance reports aligned to KPIs and business goals.

Freelance Amazon Catalog Specialist at Self-Employed (2020-06 – 2022-06)

• Provided freelance catalog management and listing optimization support to Amazon sellers while completing BBA studies.
• Built practical experience in flat-file uploads, listing SEO, and catalog troubleshooting ahead of full-time roles.

Amazon Catalog Intern at Info Communication (2019-07 – 2020-06)

• Created and updated product listings with accurate titles, bullets, and keywords.
• Maintained catalog structure and parent-child variations; conducted listing quality checks and fixed errors.
• Assisted with A+ content, image optimization, and performance reporting.

Bachelor of Business Administration – Gomal University (2020-02 – 2024-02)