Marketing Executive at Xprologic (2025-05 – Present)
- Led end-to-end digital marketing strategies across multiple industries, driving organic growth and paid performance results.
- Developed and executed monthly content calendars aligned with brand positioning and business goals.
- Managed complete organic social media operations, including daily stories, engagement, and community management.
- Planned, launched, and optimized Meta ad campaigns focused on conversions, traffic, and brand awareness.
- Monitored analytics, conducted A/B testing, and implemented data-driven optimizations to improve ROI.
- Developed SEO-optimized web content, landing page copy, and brand messaging aligned with overall strategy.
- Contributed strategic input on website structure, UX, and brand positioning.
- Collaborated with design and development teams to ensure cohesive brand execution.
- Designed and executed email marketing campaigns, including automated flows and promotions.
- Managed client communication and performance reporting.
- Coordinated influencer marketing, PR initiatives, and supervised brand/product shoots.
Social Media Executive at QD Pakistan (2024-05 – 2025-05)
- Managed social media accounts for company and clients.
- Developed and executed strategic content calendars aligned with marketing objectives.
- Designed and created high-performing social media content, including posts and Reels, to increase engagement and reach.
- Collaborated with creative teams to deliver cohesive, brand-aligned visuals.
- Produced SEO-optimized website and blog content.
- Planned and optimized organic and paid social campaigns to achieve KPIs.
- Analyzed performance data to improve campaign effectiveness.
- Managed influencer collaborations, PR initiatives, client launches, and communications.
- Supported the management and optimization of content calendars for company and client accounts.
- Designed social media posts, videos, and stories using Canva, aligned with brand guidelines.
- Collaborated with the design team.
- Wrote engaging captions and ad copy consistent with brand voice and messaging.
- Created trend-driven Instagram Reels.
- Participated in client meetings and supported strategic planning discussions.
Social Media Intern at QD Pakistan (2024-02 – 2024-04)
