Syed Ashir Riaz

Results-driven Digital Marketing professional with 5+ years of hands-on experience in performance marketing, SEO, paid media, and social media analytics. Proven track record of optimizing digital campaigns through data analysis, KPI tracking, and audience insights to drive leads, engagement, and brand growth. Strong analytical mindset with expertise in reporting, campaign optimization, and digital growth strategies.

PMIstandards+ Subject Matter Expert - Volunteer at Project Management Institute (2026-01-15 – Present)

Create PMI-aligned content with practical, real-world insights and contribute subject-matter expertise to strengthen standards adoption.

• Create PMI-aligned content with practical, real-world insights.
• Contribute subject-matter expertise to strengthen standards adoption.
• Deliver high-quality content within defined timelines.
• Review and validate content to ensure accuracy before publication.

Social Media Marketing Strategist at UKEC Pakistan (2025-06 – Present)

Generated significant UK applications, IELTS enrollments, and leads through social media and ads while scaling digital presence.

• Generated 175+ UK applications, 67 IELTS enrollments, 38 clients, and 667+ leads through social media and ads.
• Scaled UKEC's digital presence to 14K+ Facebook and 5.9K+ Instagram followers.

Online Community Champion - Volunteer at Project Management Institute (2025-06-01 – Present)

Engaged with online community by reporting issues, providing feedback, and creating discussions.

• Reported guideline issues and provided platform feedback.
• Engaged weekly by commenting on posts and creating discussions.

Academic Scholarship Reviewer - Volunteer at Project Management Institute (2025-05-01 – 2025-06-27)

Reviewed scholarship applications using PMI's online platform and rubric with fair and unbiased evaluations.

• Reviewed scholarship applications using PMI's online platform and rubric.
• Ensured fair, unbiased evaluations per guidelines.

Executive Department at GIFT LANGUAGE CENTER GIFT University (2022-12 – 2024-11)

Managed academics and IELTS programs while organizing key academic events and handling promotions and social media.

• Managed academics and IELTS programs, achieving 75+ admissions in one month.
• Organized key academic events and handled promotions and social media.

PMI Infinity Testing - Volunteer at Project Management Institute (2024-07-10 – 2024-12-30)

Ensured software quality through thorough testing and defect resolution with comprehensive reporting.

• Ensured software quality through thorough testing and defect resolution.
• Conducted efficiency, reliability, and performance tests under heavy loads.
• Addressed security vulnerabilities proactively.
• Delivered a 120-hour deliverable report to PMI.

GIFT edx LMS Administrator at ODL edXGIFT University (2022-12 – 2024-11)

Managed and enhanced LMS operations and developed course materials for flipped classroom model.

• Managed and enhanced LMS operations.
• Developed HEC Flipped Classroom documentation.
• Organized course materials on Google Classroom.
• Launched two English Language Courses under the Flipped Model in Pakistan.

Social Media Executive at Domestic Worker Union Pakistan (2021-08 – 2022-01)

Designed social media strategies for domestic worker rights and significantly boosted online presence.

• Designed Social media strategist for domestic worker rights.
• Created compelling content to boost engagement.
• Fostered online communities and provided support.
• Optimized content strategy via metrics analysis.
• Collaborated on events and campaigns.
• Boosted social media presence from 15% to 57%.

Social Media Marketer at Pakistan Worker Federation (2021-08 – 2022-03)

Led social media campaigns for domestic worker rights and significantly increased engagement.

• Led social media campaigns for domestic worker rights.
• Created engaging content and managed online communities.
• Built online communities and fostered engagement among domestic workers.
• Collaborated with partners to amplify campaign reach.
• Boosted Pakistan Worker Federation Facebook page engagement ratio from 5% to 63%.

SEO Executive at Next Gen Solutions Gujranwala (2021-01 – 2022-06)

Enhanced organic visibility for education management software through SEO strategies and keyword research.

• Enhanced organic visibility for leading education management software (Edusuite.pk)
• Boosted traffic & leads via SEO Keyword research & competitive analysis
• Monitored & analyzed SEO metrics.
• Successfully Ranked 5 Ensuite.pk articles on the first page of Google in Pakistan.

Social Media Executive at Ghazala Bukhari (2019-10 – 2020-11)

Executed SEO and social media strategies for women's fashion brand, achieving sold-out shows.

• Executed SEO to increase website visibility and traffic.
• Optimized websites for search engines using keywords & technical audits.
• Boosted organic traffic & social media engagement for women's fashion, contributing to 5 sold-out shows in 1 hour through targeted SEO & social strategies.

Invigilator | Super Checker at BISE Gujranwala (2018-04 – 2018-12)

Verified accuracy of paper numbers and marks against official answer keys.

• Verify that paper numbers and marks have been accurately recorded and correspond to the official answer keys.

Bachelor in Commerce in Commerce – University of Sargodha (2013 – 2017)

Diploma in Commerce in Commerce – PBTE Lahore, Pakistan (2011 – 2013)

Matric – BISE Gujranwala, Pakistan (2010 – 2011)