Subhan Sohail
E-Commerce & Digital Marketing Virtual Assistant
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About
Results-driven E-commerce & Digital Marketing Virtual Assistant with hands-on experience in managing end-to-end e-commerce operations, product research, store setup, digital marketing, and marketplace management. Skilled in Shopify, eBay, Google Merchant Center, Google Ads, SEO, and AI-assisted workflows. Successfully worked with multiple brands and prospects including store management, product research, social media management, and branding.
Passionate about leveraging technology and creativity to grow online businesses and deliver measurable results.
Experience
E-Commerce & Digital Marketing VA at Alikhlas Innovations (2026-02 – Present)
Managing complete e-commerce operations, digital marketing strategies & multiple client projects.
- Managing Shopify stores & complete operations
- Product research, validation & pricing strategy
- Google Merchant Center setup & approvals
- Google Ads campaign management & optimization
- SEO strategy, keyword research & content planning
- AI-powered workflows & content creation
- Branding, product visualization & creative assets
- Social media strategy & content planning
- Client communication & reporting
- Store optimization & CRO improvement
- Inventory & order management
- Marketplace & business growth strategies
Product Research & Social Media Manager at Impact Wolves (PCOS Tea - Pakistan) (2025-08 – 2026-01)
- Conducted product research for Pakistani market
- Analyzed competitors & market trends
- Planned product launch strategy for PCOS Tea
- Managed social media platforms
- Content planning, post design & scheduling
- Engagement, copywriting & brand awareness
E-Commerce Manager at Elite Technology (2025-01 – 2025-08)
- Managed Shopify stores in Pakistan (multi-category)
- Managed EMAG marketplace operations
- Optimized product listings, collections & SEO
- Managed inventory & large product catalogs
- Assisted in Google Merchant Center optimization
- Coordinated with designers & developers
- Handled multi-country store operations
Shopify Inventory Manager (Freelance) at MonkeyTools UK (2022-05 – 2024-12)
- Managed 4,500+ products on Shopify store
- Product import/export & inventory sync
- Organized collections, categories & variants
- Optimized product listings for SEO & conversions
- Managed bulk uploads & product data
- Maintained store navigation & structure
Senior SEO & Copywriter at Ali.H Consultancy (2022-07 – 2024-06)
- Wrote 1000+ professional SEO articles
- Keyword research & competitor analysis
- SEO-optimized blogs, landing pages & web content
- Content strategy for organic growth
Education
B.Sc in Computer Engineering – Bahauddin Zakariya University, Multan (2020-09 – 2024-06)
